Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Silver Diner is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Silver Diner performance in the United States and how they change over time
See what factors influence Silver Diner performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Silver Diner' competitors in the United States
An analysis of Silver Diner' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Silver Diner's Market Performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry. This demonstrates strong customer preference compared to competitors like Chicken Express, Umi Hotpot Sushi & Seafood Buffet, L&L Hawaiian Barbecue, NORMS Restaurant, Terry Black's Barbecue, and The Juicy Crab.
Customer Satisfaction reflects customer loyalty and overall brand perception, impacting revenue and long-term success.
Silver Diner's overall customer satisfaction (CSAT) is 85%, a 2.7pp increase year-over-year. CSAT varies by location, with District of Columbia at 88%, Virginia at 87%, Maryland at 84%, and New Jersey at 77%. This indicates generally high satisfaction, though New Jersey shows room for improvement.
Average Check reveals how much customers spend per visit, crucial for profitability and revenue forecasting.
Silver Diner's overall average check is $30.40, a 6.3% increase year-over-year. Maryland has the highest average check at $30.90. Virginia's average check is $30.10, New Jersey is $29.90, and District of Columbia is $29.40. This suggests successful upselling or price adjustments.
Number of Outlets indicates brand's reach and expansion strategy, impacting market penetration and brand awareness.
Silver Diner has 12 outlets in Virginia, 10 in Maryland, 1 in New Jersey, and 1 in the District of Columbia. This shows a strong presence in Virginia and Maryland, with limited presence in New Jersey and the District of Columbia, indicating potential for expansion.
Competitor analysis identifies key rivals and customer preferences, informing strategies to maintain a competitive edge.
Silver Diner's customers also frequently visit McDonald's (8.85%), Chick-fil-A (6.58%), Starbucks (5.53%), Dunkin' (4.10%), and Chipotle Mexican Grill (3.97%). This indicates these brands are top competitors for Silver Diner, showing shared customer interests in fast food and casual dining.
Understanding traffic workload helps optimize staffing, manage resources, and enhance customer experience during peak hours.
Silver Diner experiences peak traffic between 11 AM and 1 PM (hod 11-13), with a significant workload starting at 7 AM and continuing through 9 PM. Traffic is lowest between 2 AM and 5 AM, meaning this is the optimal time for deep cleaning or renovations.
Consumer segments allow targeting specific demographics with personalized marketing, increasing engagement and ROI.
Silver Diner's customer base shows an over-representation of women (94 affinity) and men (106 affinity). There is also an over-representation of Gen X (119 affinity) and an under-representation of Gen Y (81 affinity) and Gen Z (72 affinity). This suggests that the brand is more favored among middle-aged consumers than younger consumers.