Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pei Wei Asian performance in the United States and how they change over time
See what factors influence Pei Wei Asian performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Pei Wei Asian' competitors in the United States
An analysis of Pei Wei Asian' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pei Wei Asian is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference.
Pei Wei Asian's market performance is in the top 1% (99th percentile), indicating a leading position in the Cafe & Restaurants industry in the United States. This signifies strong customer preference relative to competitors like House of Pies Restaurant & Bakery, The Breakfast Club, TGI Fridays, Mountain Mike's Pizza, Kung Fu Tea, and Aromas del Peru.
Customer satisfaction (CSAT) indicates brand perception, driving loyalty and repeat business. High CSAT scores correlate with revenue growth.
Pei Wei Asian's overall CSAT is 85%, up by 1.9 percentage points year-over-year. Florida shows the highest CSAT at 91%, while Utah has the lowest at 78%. CSAT has fluctuated between 83.26% and 86.85% from May to July 2025, indicating a generally positive customer experience with some variability across states.
Average check reflects customer spending per visit, impacting revenue. Monitoring changes helps optimize pricing and promotions.
Pei Wei Asian's overall average check is $19.80, a decrease of 2.6% year-over-year. New Mexico has the highest average check at $35.50, while Arkansas has the lowest at $20.80. The average check has varied between $19.35 and $20.25 from May to July 2025, suggesting fluctuating customer spending.
Outlet count indicates market presence and expansion. Growth reflects investment and brand reach within the country.
Pei Wei Asian has the most outlets in Texas (48), followed by Florida (29) and Arizona (23). Oklahoma has 7, North Carolina has 6, Tennessee and Virginia each have 4, Louisiana has 3, and Nevada has 2. This distribution highlights Pei Wei's strongest markets.
Identifying top competitors through cross-visitation reveals direct rivals and opportunities for differentiation and market share growth.
Pei Wei Asian's top competitors based on cross-visitation are McDonald's (9.49%), Chick-fil-A (7.89%), Starbucks (5.37%), Chipotle Mexican Grill (4.37%), and Wendy's (4.11%). This indicates that customers who visit Pei Wei Asian also frequently visit these quick-service restaurants.
Traffic workload analysis reveals peak hours, enabling staffing optimization and efficient resource allocation to improve customer experience.
Pei Wei Asian experiences its highest traffic workload between 11:00 AM and 7:00 PM, peaking between 12:00 PM and 2:00 PM. Traffic is minimal during the early morning hours. This data is useful for staffing and operational adjustments.
Analyzing consumer segments by gender/generation informs targeted marketing, enhancing engagement and brand resonance for increased ROI.
Pei Wei Asian's customer base consists of 92% Women (under-indexed) and 108% Men (over-indexed). Generationally, Gen X is over-indexed (122%), while Gen Y (94%) and Gen Z (84%) are under-indexed. This informs targeted advertising and product development.