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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pei Wei Asian performance in the United States and how they change over time
See what factors influence Pei Wei Asian performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pei Wei Asian' competitors in the United States
An analysis of Pei Wei Asian' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pei Wei Asian is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pei Wei Asian's market performance is at the 56th percentile, indicating an average market position. This suggests moderate brand preference and competitive strength. Performance peers include Luna Grill, Ben & Jerry's, RPM Italian, Taco Cabana, The Great Greek Mediterranean Grill, and Brio Italian Grille.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Pei Wei Asian's overall customer satisfaction is 85%, a slight decrease year-over-year. California shows the highest satisfaction (100%), while Tennessee shows a decrease. This indicates generally positive customer experiences, with regional variations needing attention.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Pei Wei Asian's average check is $20.10, a decrease of 2.4% year-over-year. Oklahoma has the highest average check ($28.00). This suggests customers are spending slightly less per visit, potentially impacting overall revenue.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Pei Wei Asian has 49 outlets in Texas, the most of any state, followed by Florida with 31. This distribution highlights key markets and potential areas for expansion in the United States.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Pei Wei Asian's top competitors based on cross-visitation are McDonald's (9.01%), Chick-fil-A (7.72%), Starbucks (4.80%), Chipotle Mexican Grill (4.21%), and Taco Bell (4.21%). This indicates that customers who visit Pei Wei Asian also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
Pei Wei Asian experiences peak traffic workload between 11 AM and 7 PM, with the highest traffic at 12 PM and 1 PM (63.18% and 64.99% respectively). This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Pei Wei Asian's customer base shows a high affinity towards women (92%) and men (107%). Gen X is overrepresented (124%), while Gen Y (96%) and Gen Z (71%) are underrepresented. This suggests targeted marketing towards Gen X could be particularly effective.