Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Rainforest Cafe performance in the United States and how they change over time
See what factors influence Rainforest Cafe performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rainforest Cafe' competitors in the United States
An analysis of Rainforest Cafe' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Rainforest Cafe is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Rainforest Cafe holds a leading market performance at the 99th percentile. This indicates a strong competitive position, with customer preference placing it in the top 1%. Performance peers in the same percentile include Jack in the Box, Panda Express, LongHorn Steakhouse, Panera Bread, Buffalo Wild Wings and Keke's Breakfast Cafe.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty, affects brand reputation, and drives business growth through repeat purchases.
Rainforest Cafe demonstrates strong customer satisfaction with an overall CSAT score of 92%, a 12.2 percentage point increase year-over-year. Nevada leads with 96%, up 30.6pp, followed by Florida and Tennessee at 94%. Illinois and California also show high satisfaction at 93%.
Average check reveals customer spending habits, impacting revenue and profitability. Tracking this metric allows for pricing and menu optimization.
The average check for Rainforest Cafe is $39.10, a decrease of 10.3% year-over-year. New Jersey shows the highest average check at $41.50, with Florida at $40.50 and Texas at $39.40. California has the lowest average check at $36.30.
Tracking the number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Rainforest Cafe has a presence across multiple states, with Florida and Texas leading with 4 outlets each. California, Arizona, Michigan, New Jersey, Nevada, Tennessee, Minnesota and Illinois each have 1 outlet.
Identifying main competitors helps to understand brand's positioning, market share, and implement strategies to gain competitive advantage.
The top competitors for Rainforest Cafe, based on cross-visitation, are McDonald's (6.45%), IHOP (4.03%), Chick-fil-A (3.11%), Starbucks (2.77%), and Taco Bell (2.25%). These brands are frequently visited by Rainforest Cafe customers.
Analyzing traffic workload by hours uncovers peak times, enabling efficient staffing and resource allocation to enhance customer experience.
Rainforest Cafe experiences peak traffic workload between 11 AM and 8 PM, with the highest activity between 2 PM and 6 PM. Traffic is minimal before 8 AM and after 9 PM.
Understanding consumer segments helps in tailoring marketing strategies, product offerings, and overall brand messaging for greater impact.
Women demonstrate high affinity (126 index), while Men affinity is under-indexed at 76. Gen Z exhibits high affinity (138 index). Gen Y also exhibits high affinity (110 index). Gen X shows under-indexed affinity (82 index).