Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence P.F. Chang's performance in the United States and how they change over time
See what factors influence P.F. Chang's performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of P.F. Chang's' competitors in the United States
An analysis of P.F. Chang's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
P.F. Chang's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing competitive strength and customer preference in the cafe and restaurant industry.
P.F. Chang's holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates a very strong competitive standing. Performance peers in the same percentile include Jersey Mike's Subs, The Cheesecake Factory, Hardee's, KPOT Korean BBQ & Hot Pot, Red Robin Gourmet Burgers and Brews, and Smoothie King.
Customer satisfaction is a key indicator of loyalty, directly impacting brand perception, repeat business, and overall financial success.
P.F. Chang's has an overall customer satisfaction (CSAT) score of 82%, a decrease of 1.6 percentage points year-over-year. Kansas shows the highest CSAT at 94%, with a growth of 22.6 percentage points. Customer satisfaction fluctuated between 80.89% and 83.18% from May to July 2025.
Average check reflects customer spending per visit, essential for revenue forecasting and operational adjustments in the restaurant business.
P.F. Chang's average check is $39.70, a decrease of 2.6% year-over-year. California has the highest average check at $48.50. The average check varied from $38.22 to $41.03 between May and July 2025.
Outlet count indicates brand reach and market saturation, influencing customer access and potential revenue generation in key areas.
P.F. Chang's has the highest number of outlets in Texas and California, with 25 locations each. Florida follows with 23 outlets. Several states, including New Jersey, Michigan and Arizona, have 9 outlets. Pennsylvania and North Carolina each have 7 locations.
Analyzing competitors identifies market rivals and reveals customer preferences, guiding strategic responses to maintain competitive advantage.
The top competitors for P.F. Chang's, based on customer cross-visitation, are McDonald's (8.71%), Chick-fil-A (5.24%), Starbucks (4.60%), The Cheesecake Factory (3.63%), and Wendy's (3.40%).
Understanding traffic patterns optimizes staffing, inventory, and promotional efforts to meet peak demands and improve customer experience.
P.F. Chang's experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest activity at 6:00 PM (60.91%) and 6:00-7:00 PM (65.71%). Traffic is minimal between midnight and 6:00 AM.
Consumer segmentation enables targeted marketing strategies that resonate with key demographics, maximizing engagement and ROI.
P.F. Chang's customer base shows a high affinity among women (109 index) and Gen X (111 index). Gen Y (93 index) and Gen Z (88 index) are under-indexed, indicating lower affinity compared to the average consumer.