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Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Prezzo Italian Restaurant performance in the United Kingdom and how they change over time
See what factors influence Prezzo Italian Restaurant performance in the United Kingdom and how they change over time
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Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Prezzo Italian Restaurant' competitors in the United Kingdom
An analysis of Prezzo Italian Restaurant' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Prezzo Italian Restaurant is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
MARKET PERFORMANCE percentile reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Prezzo Italian Restaurant is in the top 1% (99th percentile), indicating a leading market position. This signifies a strong competitive advantage. Peers include Harvester, Burger King, German Doner Kebab, Zizzi, Toby Carvery and Turtle Bay which share the leading percentile.
Customer satisfaction (CSAT) reflects how happy customers are, directly impacting loyalty, positive reviews, and repeat business for Prezzo.
Overall customer satisfaction for Prezzo is high at 87%, a significant 17.8 percentage point increase year-over-year. England shows 87% satisfaction, Scotland 84%, and Wales 83%. Satisfaction improved from May (87.76%) to June (88.44%) but decreased in July (84.11%).
Average check reveals how much customers spend per visit, crucial for understanding revenue streams and pricing strategy effectiveness.
The average check for Prezzo is £33.70, a 10% increase year-over-year. England's average check is £33.80, Wales is £33.20, and Scotland is £28.50. The average check increased from May (£32.51) to June (£34.45), then slightly decreased in July (£34.12).
Identifying top competitors by cross-visitation helps understand consumer choices and refine strategies to capture more market share.
Prezzo's top competitors, based on customer cross-visitation, are McDonald's (3.75%), JD Wetherspoon (3.23%), Zizzi (2.99%), Miller & Carter (2.67%), and KFC (1.71%). This shows overlaps in customer preferences within the cafe & restaurant sector.
Analyzing consumer segments allows for tailored marketing, improving engagement by appealing to specific demographic preferences and behaviors.
Women show high affinity (index 128, up 27.78) compared to men (index 80, down -20.13). Gen X has affinity index of 106 (up 6.47), Gen Y 78 (down -22.31), and Gen Z 117 (up 16.79). High affinity of women and Gen Z may inform marketing strategies.