Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the United Kingdom and how they change over time
See what factors influence McDonald's performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the United Kingdom
An analysis of McDonald's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position with a percentile of 96 in the UK Cafe & Restaurants industry. This indicates a strong market presence. Performance peers in a similar range include Toby Carvery, Zizzi, and Popeyes Louisiana Kitchen.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs strategies to attract and retain customers.
McDonald's customers in the UK also frequently visit JD Wetherspoon (10.44%), KFC (8.16%), Costa Coffee (5.38%), Starbucks (4.31%), and Greggs (4.13%). This indicates shared customer interests and potential competitive overlap.
Traffic workload by hour reveals peak times, crucial for staffing and resource allocation. Optimizing operations ensures efficient service and customer satisfaction.
McDonald's in the UK experiences peak traffic between 12:00 and 18:00, with the highest workload at 13:00 (68.78%). Traffic is lowest between 1:00 and 5:00, indicating overnight operational adjustments may be beneficial.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning and messaging for optimal engagement.
McDonald's customer base in the UK shows a high affinity towards men (index 127) and Gen X (index 123), suggesting these segments are overrepresented. Women (index 67), Gen Y (index 86), and Gen Z (index 77) are underrepresented relative to the average consumer.