Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the United Kingdom and how they change over time
See what factors influence McDonald's performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the United Kingdom
An analysis of McDonald's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's, with a market performance percentile of 100 in the United Kingdom, is a leading brand in the Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to its peers. Performance peers in adjacent percentile range are: Zizzi, Dishoom, Popeyes Louisiana Kitchen, Miller & Carter, JD Wetherspoon, KFC.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's overall customer satisfaction in the UK is 46%, a 1.5 percentage point increase year-over-year. Satisfaction varies by region: England (46%), Scotland (46%), Northern Ireland (45%), and Wales (43%). Wales experienced a decrease of 2.5 percentage points. The trend shows fluctuations between 44.11% and 47.48% from June to August 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The average check for McDonald's in the UK is £13.2, a 9.4% increase year-over-year. Regional variations exist: Northern Ireland (£14.3), England (£13.2), Scotland (£12.8), and Wales (£12.4). The average check fluctuated between £12.97 and £13.32 from June to August 2025.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
McDonald's has a significant presence in the UK, with 1.2K outlets in England, 115 in Scotland, 76 in Wales, and 36 in Northern Ireland. England accounts for the vast majority of McDonald's outlets in the UK.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's customers in the UK also frequently visit JD Wetherspoon (10.04%), KFC (8.16%), Costa Coffee (4.83%), Starbucks (4.18%), and Greggs (3.47%). These brands represent McDonald's primary competitors in terms of customer cross-visitation.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
McDonald's traffic workload in the UK varies throughout the day, peaking between 12:00 and 13:00 (71.07% and 73.47%, respectively). Traffic is lowest between 03:00 and 05:00 (5.40% and 5.20%, respectively), indicating overnight lulls.
Consumer segment insights enable targeted marketing, improving engagement and ROI by aligning strategies with audience characteristics.
McDonald's customer base in the UK shows a gender mix with an affinity index of 66 for Women and 127 for Men. Among generations, Gen X has an affinity index of 121, Gen Y 86, and Gen Z 80. Men and Gen X are overrepresented, while Women, Gen Y, and Gen Z are underrepresented.