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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the United Kingdom and how they change over time
See what factors influence McDonald's performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the United Kingdom
An analysis of McDonald's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position with a market performance of 99% in the United Kingdom's Cafe & Restaurants industry. This percentile signifies its strong market dominance and customer preference compared to competitors like KFC, JD Wetherspoon, Miller & Carter, Dishoom, Popeyes Louisiana Chicken and Turtle Bay, which are also in the top 1%.
Customer satisfaction (CSAT) reflects loyalty. Tracking CSAT helps identify areas for improvement and predict future revenue.
McDonald's in the United Kingdom shows an overall customer satisfaction of 45%, with a 1.1 percentage point increase year-over-year. England reports the highest CSAT at 46%, while Northern Ireland, Scotland and Wales show slightly lower CSAT scores. The CSAT trend increased from May to July 2025.
Average check is crucial for revenue. Monitoring trends informs pricing and promotions to boost profitability.
The average check for McDonald's in the United Kingdom is £13, reflecting an 8.2% increase year-over-year. Northern Ireland leads with an average check of £14.2. The average check increased from May to July 2025, indicating potential growth in customer spending.
Outlet count indicates market reach. Monitoring the number of outlets reflects expansion strategy and brand penetration.
McDonald's has 1.2K outlets in England, reflecting a strong presence. Scotland has 116 outlets, Wales has 76, and Northern Ireland has 34. The distribution of outlets highlights McDonald's' established infrastructure within England.
Understanding competitors aids strategy. Cross-visitation reveals shared customers, informing competitive positioning and marketing.
McDonald's shares customers with JD Wetherspoon (10.53% cross-visitation), KFC (8.33%), Costa Coffee (5.11%), Starbucks (4.38%), and Burger King (3.65%). This indicates these brands compete for the same customer base in the United Kingdom's Cafe & Restaurants industry.
Traffic workload shows peak hours. Analyzing traffic patterns helps optimize staffing and service to enhance customer experience.
McDonald's experiences peak traffic between 12:00 and 13:00, with the highest traffic workload at 72.66. Traffic gradually increases from 05:00, peaking in the early afternoon, then declining through the evening and early morning hours.
Consumer segments inform targeting. Understanding gender and generation helps tailor marketing, aligning with preferences.
McDonald's customer base in the UK shows a higher affinity among women (index 66, under-indexed). Men are over-represented with an index of 125. Gen X is over-represented with an index of 121, while Gen Y (87) and Gen Z (79) show lower affinity relative to the average consumer.