Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Zizzi performance in the United Kingdom and how they change over time
See what factors influence Zizzi performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Zizzi' competitors in the United Kingdom
An analysis of Zizzi' competitors in the United Kingdom
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Zizzi is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Zizzi, with a market performance of 99, is a leading brand. This high percentile demonstrates a strong market presence, indicating that Zizzi captures a significant share of customer traffic compared to peers like Burger King, Turtle Bay, Popeyes Louisiana Chicken, Prezzo Italian Restaurant, Harvester and Dishoom.
CSAT measures customer happiness, vital for loyalty and positive word-of-mouth, directly impacting revenue and brand reputation.
Zizzi's overall CSAT is 91%, a 4.3 percentage point increase year-over-year, showcasing improved customer satisfaction. CSAT varies by region, with England at 92%, Wales and Northern Ireland at 89%, and Scotland at 84%, indicating areas for targeted improvement.
Average check reflects customer spending per visit, crucial for revenue and profitability analysis; informs pricing and promotional strategies.
Zizzi's overall average check is £33.2, a 2.1% increase year-over-year, reflecting higher spending per customer. Average check varies across regions, with England at £33.4, Scotland at £32, Wales at £30 and Northern Ireland at £27, highlighting regional spending differences.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility to potential customers.
Zizzi has 136 outlets in the United Kingdom, primarily in England (121 outlets). Scotland has 9 outlets, Wales has 4, and Northern Ireland has 2. This distribution reveals Zizzi's strong presence in England, suggesting opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer overlap, guiding strategies to enhance competitive positioning and retain customers.
Zizzi's top competitors based on customer cross-visitation are McDonald's (4.37%), JD Wetherspoon (3.68%), Nando's (2.46%), Prezzo Italian Restaurant (2.34%), and Bill's (2.22%). This highlights the alternative dining choices of Zizzi's customers, informing competitive strategies.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and service quality.
Zizzi experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (60.73%). This indicates the busiest hours for Zizzi, requiring optimal staffing and resource management to handle customer demand efficiently.
Segment analysis informs targeted marketing, tailoring messages to resonate with specific demographics, maximizing engagement and ROI.
Zizzi's consumer base shows a higher affinity towards women (127 index), while men are under-indexed (81 index). Among generations, Gen Z shows high affinity (124 index), Gen Y is at 102, and Gen X is slightly under-indexed (92 index). This informs targeted marketing and positioning strategies.