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Managing Partner, Global Business Development
See what factors influence Pizza Express performance in the United Kingdom and how they change over time
See what factors influence Pizza Express performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Express' competitors in the United Kingdom
An analysis of Pizza Express' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Express is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Pizza Express holds a leading market performance position in the United Kingdom, securing a percentile of 99. This means that Pizza Express outperformed the majority of brands in the Cafe & Restaurants sector. Its performance peers include Farmhouse Inns, Domino's Pizza, Subway, Nando's, Pho, and Chopstix.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. High CSAT scores correlate with repeat business and positive word-of-mouth.
Pizza Express demonstrates strong customer satisfaction in the United Kingdom, with an overall CSAT score of 83%, a 7.2 percentage point increase year-over-year. England shows the highest CSAT at 84%, while Northern Ireland has the lowest at 68%. There is a positive trend in CSAT between May and July 2025.
Average check reveals spending habits. Tracking this KPI helps understand customer value and optimize pricing and offerings for revenue maximization.
The average check for Pizza Express in the United Kingdom is £30.2, a 1.5% decrease year-over-year. Wales has the highest average check at £31.8, while Northern Ireland has the lowest at £23.3. There is a positive trend in average check between May and July 2025.
Outlet count indicates market reach. Monitoring this KPI shows brand presence and expansion, reflecting growth and accessibility to customers.
Pizza Express has the most outlets in England (313), followed by Scotland (14), Wales (6), and Northern Ireland (4). This distribution highlights England as the primary market for Pizza Express in the United Kingdom.
Competitor analysis highlights key rivals. This helps understand market dynamics and identify opportunities to strengthen competitive positioning and attract more customers.
The top competitors for Pizza Express based on customer cross-visitation are McDonald's (9.03%), JD Wetherspoon (4.80%), Costa Coffee (3.19%), Nando's (3.12%), and Starbucks (2.87%). This indicates Pizza Express customers also frequent fast-food and coffee chains.
Traffic workload indicates peak hours. Monitoring traffic patterns helps optimize staffing and resource allocation to match customer demand and enhance service efficiency.
Pizza Express experiences peak traffic workload between 17:00 (5 PM) and 19:00 (7 PM), with the highest workload at 18:00 (6 PM). Traffic is minimal from midnight to 10:00 (10 AM).
Understanding consumer segments allows for targeted marketing. Identifying demographics like gender and generation improves campaign relevance and drives engagement.
Women (108 affinity index) are slightly overrepresented among Pizza Express customers, while men (94 affinity index) are slightly underrepresented. Gen X (108 affinity index) has a high affinity, Gen Y (95 affinity index) and Gen Z (97 affinity index) are slightly under-indexed.