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Managing Partner, Global Business Development
See what factors influence Pizza Hut performance in the United Kingdom and how they change over time
See what factors influence Pizza Hut performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the United Kingdom
An analysis of Pizza Hut' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reflects the brand's foot traffic share, showing competitive strength and customer preference in the industry.
Pizza Hut's market performance is in the top 1% in the United Kingdom, indicating a leading position. This high percentile signifies strong customer preference and competitive advantage within the Cafe & Restaurants industry. Peers within the same percentile range include Bill's, Toby Carvery, Starbucks, German Doner Kebab, Bella Italia, and Harvester.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and revenue. Tracking changes identifies areas for improvement and strengths.
Pizza Hut's overall CSAT in the UK is 84%, a 4.3 percentage point increase year-over-year, indicating improved customer perception. England shows the highest CSAT at 85%, with Wales and Scotland also exhibiting strong satisfaction levels. The CSAT trend remained relatively stable from May to July 2025.
Average check measures spending per transaction, reflecting pricing strategy effectiveness and customer spending habits within the restaurant.
Pizza Hut's average check in the UK is £22.4, a 3.7% decrease year-over-year. England has the highest average check at £22.6. The average check experienced fluctuations, peaking in July 2025, suggesting variable spending habits.
Outlet count indicates market reach and brand presence. Changes reflect expansion strategy, market penetration, and overall business growth.
Pizza Hut has 434 outlets in England, representing the largest presence in the United Kingdom. Scotland follows with 42 outlets, Wales with 14, and Northern Ireland with 1, indicating a concentration of outlets in England.
Competitive analysis identifies key rivals and customer overlap. Cross-visitation rates reveal direct competitors and potential partnership opportunities.
McDonald's is the top competitor for Pizza Hut in the UK, with a cross-visitation rate of 12.97%. Other notable competitors include KFC (5.60%), JD Wetherspoon (4.01%), Burger King (3.52%), and Nando's (3.32%). This indicates a significant overlap in customer base with McDonald's.
Traffic workload analysis identifies peak hours, informing staffing and marketing. Understanding customer visit patterns optimizes resource allocation.
Pizza Hut experiences peak traffic workload between 11 AM and 10 PM, with the highest traffic between 5 PM and 7 PM. Traffic significantly decreases after 10 PM. There is almost no traffic between 6 AM and 10 AM, indicating limited breakfast/early business.
Understanding consumer demographics allows tailoring marketing. Affinity insights show segment preferences, informing effective messaging and positioning.
Pizza Hut customers show high affinity towards women (affinity index of 85), suggesting they are overrepresented compared to the average consumer. Also Pizza Hut's customers show high affinity towards Gen Y (affinity index of 114) and Gen Z (affinity index of 106). Gen X is under-indexed.