Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the United Kingdom and how they change over time
See what factors influence Burger King performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Burger King is in the top 16% of brands
Sample of brands in the same percentile
An analysis of Burger King' competitors in the United Kingdom
An analysis of Burger King' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is at the 84th percentile, indicating an above average market standing. This means Burger King captures more customer traffic than most competitors in the UK Cafe & Restaurants industry. Performance peers in the same percentile range include Bill's, Turtle Bay, Harvester and Pizza Hut.
Competitor analysis identifies key rivals and customer overlap, informing strategies to gain market share.
Burger King's top competitors based on cross-visitation are McDonald's (21.47%), KFC (8.91%), JD Wetherspoon (6.54%), Costa Coffee (4.83%), and Starbucks (4.10%). This indicates a significant overlap in customer base, particularly with McDonald's.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Burger King experiences peak traffic workload between 11 AM and 7 PM, with the highest activity around 1 PM (54.89%). Traffic is lowest between midnight and 6 AM. This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Burger King's customer base shows a high affinity towards women (78%, under-indexed) and men (118%, over-indexed). Among generations, Gen Z (113%, over-indexed) shows the highest affinity, followed by Gen Y (101%, slightly over-indexed) and Gen X (99%, slightly under-indexed).