Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the United Kingdom and how they change over time
See what factors influence Burger King performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the United Kingdom
An analysis of Burger King' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King holds a leading market performance percentile of 99 in the United Kingdom's Cafe & Restaurants industry. This position places Burger King in the top 1% of brands, signifying strong customer preference and competitive advantage relative to performance peers like Zizzi, Prezzo Italian Restaurant, Turtle Bay, Harvester, Popeyes Louisiana Chicken, and German Doner Kebab, all within the same percentile range.
Customer satisfaction (CSAT) reflects customer sentiment, revealing loyalty and likelihood of repeat business, impacting brand perception and revenue.
Burger King's overall customer satisfaction is 75% in the UK, a decrease of 2 percentage points year-over-year. Wales shows the highest CSAT at 80%, while Northern Ireland has the lowest at 63%. The CSAT trend from May to July 2025 shows a slight decrease, indicating potential areas for service improvement across all locations.
Average check (transaction value) drives revenue insights, reflecting customer spending habits and informing pricing and promotional strategies.
The average check for Burger King in the UK is £17.40, a 4.9% increase year-over-year. England has the highest average check at £17.50, while Northern Ireland has the lowest at £15.80. The trend from May to July 2025 shows a steady increase, suggesting customers are spending slightly more per visit.
Outlet count indicates market presence, reflecting brand reach and accessibility to customers across different geographic locations.
Burger King has a substantial presence in the UK, with 444 outlets in England. Scotland has 52 outlets, Wales has 34, and Northern Ireland has 25. The distribution of outlets highlights England as the primary market, with other regions having fewer locations.
Competitive analysis reveals key rivals, informing strategies to capture market share and differentiate the brand in the cafe and restaurant landscape.
Burger King's top competitors based on customer cross-visitation are McDonald's (21.34%), KFC (10.42%), JD Wetherspoon (6.90%), Costa Coffee (4.20%), and Starbucks (3.84%). McDonald's has a significantly higher cross-visitation rate, indicating a strong overlap in customer base.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours and enhancing customer experience.
Burger King's peak traffic workload occurs between 11:00 and 19:00, with the highest workload at 13:00 (62.27) and 18:00 (55.54). The lowest traffic is between 01:00 and 06:00. This data indicates the need for increased staffing and resources during lunch and dinner hours.
Consumer segment analysis enables targeted marketing, tailoring campaigns to resonate with specific demographics and maximizing engagement and conversion rates.
Burger King's customer base shows higher affinity towards Men (118 affinity index) compared to Women (75 affinity index). Among generations, Gen Z (105 affinity index) shows higher affinity than Gen X (102 affinity index) and Gen Y (101 affinity index). This insight can help tailor marketing strategies to resonate with these segments.