Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the United Kingdom and how they change over time
See what factors influence Burger King performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the United Kingdom
An analysis of Burger King' competitors in the United Kingdom
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the top 12% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King's market performance is at the 88th percentile, positioning it as an average/above average performer. This indicates a solid market standing relative to competitors. Performance peers in the same percentile range include German Doner Kebab, Bill's, Toby Carvery, Harvester and Turtle Bay.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue within the competitive Cafe & Restaurants sector.
Burger King's overall CSAT is 76%, a decrease of 1.4 percentage points year-over-year. CSAT varies by location, with Wales showing the highest satisfaction (85%) and Northern Ireland the lowest (65%). This suggests regional differences in customer experience.
Average check (transaction value) indicates spending per customer, crucial for revenue optimization and understanding customer purchasing behavior.
Burger King's overall average check is £17.7, a 7.7% increase year-over-year. England has the highest average check at £17.8, while Northern Ireland has the lowest at £16.4. This data highlights variations in spending across different regions.
Outlet count reflects brand reach and market penetration, directly influencing accessibility and overall revenue potential in the Cafe & Restaurants industry.
Burger King has a total of 578 outlets in the United Kingdom. The majority of outlets are located in England (462), followed by Scotland (52), Wales (39), and Northern Ireland (25), indicating regional distribution of the brand.
Identifying top competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences within the Cafe & Restaurants market.
The top competitors for Burger King, based on cross-visitation, are McDonald's (21.09%), KFC (9.59%), JD Wetherspoon (6.41%), Costa Coffee (4.12%), and Starbucks (3.47%). This indicates that customers who visit Burger King also frequently visit these establishments.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Burger King experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (62.35). Traffic gradually increases from 7:00 AM, peaks in the early afternoon, and declines into the late evening.
Understanding consumer demographics (gender, generation) enables targeted marketing, product development, and personalized customer experiences.
Burger King's customer base shows a higher affinity among men (index 118) compared to women (index 78). Gen Z (index 104) and Gen X (index 102) show slightly higher affinity compared to Gen Y (index 100).