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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pop Meals performance in the Malaysia and how they change over time
See what factors influence Pop Meals performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pop Meals' competitors in the Malaysia
An analysis of Pop Meals' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Pop Meals is in the top 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Pop Meals holds a market performance percentile of 77 in Malaysia's Cafe & Restaurants industry, placing it in the average/above average range. This indicates a solid market presence. Performance peers in the same range include A&W, Haidilao Huo Guo, Me'nate Steak Hub, and Souper Tang.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share.
Pop Meals' top competitors based on customer cross-visitation are KFC (4.18), BananaBro (3.62), ZUS Coffee (3.20), 4Fingers Crispy Chicken (3.06), and Ayam Gepuk Pak Gembus (2.51). This highlights key brands attracting similar customer segments.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
Pop Meals experiences peak traffic between 10 AM and 9 PM, with the highest workload around 6-7 PM (57.76-58.50). Minimal traffic occurs between midnight and 8 AM, indicating operational hours should focus on the busier periods.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Pop Meals shows a higher affinity with women (116) compared to men (85). Among generations, Gen Z is overrepresented (142), while Gen X is underrepresented (42). Gen Y shows an affinity index of 93.