Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pop Meals performance in the Malaysia and how they change over time
See what factors influence Pop Meals performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pop Meals' competitors in the Malaysia
An analysis of Pop Meals' competitors in the Malaysia
In Cafés & Restaurants
·Jul – Sep 25
Pop Meals is in the top 23% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pop Meals holds the 77th percentile, placing it in the average/above average range. This indicates a solid market standing. Peers in the same range include KLCG Confectionery & Bakery, DÔME, TGI Fridays, Marrybrown, Nando's, and NakNak 낙낙.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT is crucial for sustainable success.
Pop Meals demonstrates strong customer satisfaction with an overall CSAT of 88%, a 22.4 percentage point increase year-over-year. Kuala Lumpur shows the highest CSAT at 94%, while Negeri Sembilan has the lowest at 69%.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting. Monitoring trends informs profitability optimization.
The average check for Pop Meals varies by location, with Malacca showing the highest at 24.1 MYR. Kuala Lumpur has the lowest average check at 22.5 MYR. Overall average check data is not available.
Outlet count indicates brand reach and market presence. Expansion strategies are guided by outlet distribution and performance across regions.
Pop Meals has a significant presence in Selangor with 42 outlets. Kuala Lumpur has 13 outlets, while Negeri Sembilan, Malacca and Johor have 7, 6, and 5 outlets respectively.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts for market advantage.
Customers of Pop Meals also visit BananaBro (6.11%), KFC (4.44%), 一点甜 Little Sweet Dessert (2.78%), 4Fingers Crispy Chicken (2.78%), and Pizza Hut (2.78%). This indicates shared customer interests and potential competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak hours.
Pop Meals experiences peak traffic between 10:00 and 21:00, with the highest workload around 19:00. Traffic is minimal during early morning hours (0:00-8:00).
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
Women are overrepresented among Pop Meals consumers (affinity index 119), while men are underrepresented (affinity index 82). Gen Z shows high affinity (143), while Gen X (66) and Gen Y (89) are underrepresented.