Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Souper Tang performance in the Malaysia and how they change over time
See what factors influence Souper Tang performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Souper Tang' competitors in the Malaysia
An analysis of Souper Tang' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Souper Tang is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the Cafe & Restaurants sector.
Souper Tang is in the top 1% (99th percentile) of brands in Malaysia's Cafe & Restaurants industry, indicating a leading market position. Performance peers include Seoul Garden, KyoChon 1991, Vivo Pizza, and AllAce, all positioned in the 99th percentile.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. High CSAT scores indicate positive experiences and strengthen brand reputation.
Souper Tang boasts a high overall customer satisfaction (CSAT) of 96%, a 2.4 percentage point increase year-over-year. Selangor leads in CSAT at 97%, although experiencing a -0.3pp change, while Johor shows the highest growth, increasing by 7pp to 96%.
Average check measures customer spending per visit, vital for revenue optimization. Monitoring trends informs pricing and promotional strategies for increased profitability.
Souper Tang's overall average check is 84.1 MYR, a decrease of 1.9% year-over-year. Penang has the highest average check at 103.5 MYR. Kuala Lumpur follows with 97.7 MYR. Selangor has the lowest at 75.9 MYR.
Outlet count indicates brand reach and expansion. Tracking distribution across regions informs growth strategies and assesses market penetration effectiveness.
Souper Tang has a total of 12 outlets in Malaysia. Johor has the highest number of outlets, with 6. Selangor and Penang both have 2 outlets each. Malacca and Kuala Lumpur each have 1 outlet.
Competitor analysis identifies key market rivals and customer preferences. Understanding cross-visitation patterns informs competitive positioning and marketing strategies.
The top competitors, based on cross-visitation from Souper Tang's customers, are Dragon-i (2.62%), Luckypot (1.55%), DÔME (1.36%), GO Noodle House (1.07%), and Haidilao Hot Pot (0.87%). Dragon-i shows the highest overlap in customer base.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and enhances customer experiences during busy times.
Souper Tang experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload at 18:00 (6:00 PM) at 57.63. Traffic is minimal during the late night and early morning hours.
Consumer segmentation enables targeted marketing and product strategies. Understanding demographics enhances engagement and increases brand relevance among key consumer groups.
Souper Tang's customer base shows high affinity with women (index 104), while men are slightly under-indexed (index 97). Gen X is over-represented (index 106), Gen Y is under-indexed (index 98), and Gen Z is close to average representation (index 100).