Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Souper Tang performance in the Malaysia and how they change over time
See what factors influence Souper Tang performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Souper Tang' competitors in the Malaysia
An analysis of Souper Tang' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Souper Tang is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Souper Tang's market performance is at the 78th percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same percentile range include Marrybrown, Pop Meals, and Nando's.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue within the Cafe & Restaurants sector.
Souper Tang boasts a high overall customer satisfaction of 96%, a 2.5 percentage point increase year-over-year. Johor shows the highest growth in satisfaction (7.1pp), while Penang experienced a decrease (-10pp). Selangor also saw a slight decrease (-1.4pp).
Average check reflects customer spending habits, influencing revenue and profitability within the Cafe & Restaurants industry in Malaysia.
The average check for Souper Tang varies by state. Penang has the highest average check at 127.3 MYR, while Selangor has the lowest at 74.9 MYR. Overall average check data is not available for comparison.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness in the Cafe & Restaurants industry.
Souper Tang has a total of 12 outlets in Malaysia. Johor has the highest number of outlets (6), followed by Selangor and Kuala Lumpur (2 each), and Penang and Malacca (1 each). This distribution reflects the brand's geographic focus.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts in the Cafe & Restaurants sector.
Souper Tang's customers also frequent GO Noodle House (cross-visitation 2.54), Dragon-i (2.22), Luckypot (1.27), McDonald's (1.11), and DÔME (0.95). GO Noodle House and Dragon-i are the most popular alternatives among Souper Tang's customer base.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience in the Cafe & Restaurants industry.
Souper Tang experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload around 6:00 PM (58.37). Traffic is minimal during early morning hours (12:00 AM - 9:00 AM), indicating operational hours should focus on peak times.
Consumer segments inform targeted marketing, tailoring strategies to resonate with specific demographics and maximize engagement in the Cafe & Restaurants sector.
Souper Tang's customer base shows a slightly higher affinity among women (index 102) compared to men (index 98). Gen X is overrepresented (index 115), indicating high affinity, while Gen Y (index 98) and Gen Z (index 98) are slightly under-indexed.