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Managing Partner, Global Business Development
See what factors influence 4Fingers Crispy Chicken performance in the Malaysia and how they change over time
See what factors influence 4Fingers Crispy Chicken performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
4Fingers Crispy Chicken is in the top 1% of brands
Sample of brands in the same percentile
An analysis of 4Fingers Crispy Chicken' competitors in the Malaysia
An analysis of 4Fingers Crispy Chicken' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
4Fingers Crispy Chicken holds a leading position in Malaysia's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a strong competitive presence and high customer preference relative to peers like ZUS Coffee, KFC, and Pizza Hut, which share a similar leading percentile.
Customer satisfaction is key to loyalty. Tracking overall and by location helps identify strengths and pinpoint areas for improvement.
4Fingers Crispy Chicken exhibits high customer satisfaction in Malaysia, with an overall CSAT of 95%, a 3.1 percentage point increase year-over-year. States like Malacca, Putrajaya and Pahang show particularly high CSAT scores. A slight CSAT decrease was observed in Terengganu.
Average check reveals customer spending habits. Monitoring trends by location helps optimize pricing and promotions for revenue.
The average check for 4Fingers Crispy Chicken in Malaysia is MYR 38.4, a slight decrease of 0.6% year-over-year. Sarawak has the highest average check at MYR 63.7. The states Sabah, Terengganu, Perak and Johor have average checks between MYR 41.7 and MYR 45.2.
Competitor analysis identifies key rivals. Cross-visitation data reveals brands competing for the same customers, informing competitive strategies.
KFC is a top competitor for 4Fingers Crispy Chicken in Malaysia, with a cross-visitation rate of 5.29%. ZUS Coffee, Sushi King, K Fry Urban Korean and Pizza Hut are also significant competitors, suggesting customers consider these brands as alternatives.
Understanding consumer segments allows targeted marketing. Gender and generational insights enable tailored campaigns for optimal engagement and ROI.
4Fingers Crispy Chicken's customer base in Malaysia shows a higher affinity towards women (Index 121) compared to men (Index 82). Gen Z (Index 123) and Gen Y (Index 102) are overrepresented while Gen X (Index 48) is underrepresented.
Cafés & Restaurants