Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence A&W performance in the Malaysia and how they change over time
See what factors influence A&W performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of A&W' competitors in the Malaysia
An analysis of A&W' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
A&W is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
A&W's market performance in Malaysia is in the top 1%, indicating a leading position in the Cafe & Restaurants industry. This high percentile reflects strong customer preference and competitive advantage compared to peers like Boat Noodle, NakNak 낙낙, Ayam Gepuk Top Global, Pop Meals, JIBRIL and Nando's, which share a similar percentile range.
Customer satisfaction (CSAT) reflects brand perception, directly impacting loyalty and revenue. High CSAT scores indicate a strong brand reputation.
A&W in Malaysia has an overall customer satisfaction of 88%, with a significant increase of 40.4 percentage points year-over-year. This substantial improvement suggests enhanced customer experiences, particularly in states like Kedah (100%), Pahang (97%), and Terengganu (97%), where CSAT is exceptionally high. These high scores show good customer experience.
Average check (Avg Check) reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior.
A&W's overall average check in Malaysia is 39.1 MYR, showing a 33.1% increase year-over-year. This indicates customers are spending more per visit. Terengganu has the highest average check at 49.5 MYR. The growth suggests effective pricing or increased order sizes.
Competitor analysis highlights brand positioning within the competitive landscape, revealing key players and customer cross-visitation patterns.
The top competitors for A&W in Malaysia, based on cross-visitation, are KFC (6.76%), ZUS Coffee (4.62%), 4Fingers Crispy Chicken (4.28%), McDonald's (4.28%), and Pizza Hut (2.82%). These brands attract a portion of A&W's customers, showing direct competition for customer visits.
Understanding consumer segments allows targeted marketing, tailoring products/services to specific demographics, maximizing engagement, and improving ROI.
A&W's consumer base in Malaysia shows a gender mix with Women having an affinity index of 92 and Men 107, indicating a slightly higher than average affinity from men. Among generations, Gen X shows a high affinity (140), while Gen Y (99) and Gen Z (84) are slightly under-indexed, suggesting different engagement levels across age groups.