Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Marrybrown is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Marrybrown performance in the Malaysia and how they change over time
See what factors influence Marrybrown performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Marrybrown' competitors in the Malaysia
An analysis of Marrybrown' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Marrybrown, with a market performance percentile of 99, is a leading brand. This indicates a dominant market position,significantly outperforming most competitors. The brand is in the top 1% in the Cafe & Restaurants industry.Performance peers include GO Noodle House, JIBRIL, Secret Recipe, Ayam Gepuk Top Global, SOI 55 THAI KITCHEN, and Boat Noodle.
Customer satisfaction (CSAT) reflects loyalty. Monitoring CSAT trends helps refine services and address concerns, improving brand perception and retention.
Marrybrown's overall CSAT is 75%, a 20.4 percentage point increase year-over-year, indicating improved customer sentiment. CSAT varies by state, with Perak leading at 87%. Recent monthly CSAT data shows fluctuations, peaking at 79.31% in June 2025. Continued focus on service quality can further enhance customer loyalty.
Average check (transaction value) indicates customer spending habits. Tracking it helps optimize pricing and promotions for revenue maximization.
Marrybrown's overall average check is 42.9 MYR, a 16.7% increase year-over-year, indicating customers are spending more. Average check varies significantly by state, with Pahang at 111.8 MYR. Recent monthly data shows average check peaked at 54.63 MYR in June 2025. Targeted promotions in lower average check states could boost revenue.
Outlet count reflects brand reach and market penetration. Tracking this indicates expansion success and proximity to customers.
Marrybrown has a significant presence in Malaysia, with the highest number of outlets in Johor (62) and Selangor (45). This distribution highlights key market areas. Expanding into underserved states or increasing density in existing markets could further strengthen its footprint.
Competitor analysis reveals direct rivals and customer preferences. It identifies opportunities to differentiate and gain market share.
Marrybrown's top competitors based on cross-visitation are KFC (8.90%), McDonald's (7.36%), and ZUS Coffee (6.65%). Secret Recipe (3.37%) and Pizza Hut (3.17%) also compete for Marrybrown's customers. Understanding why customers visit these competitors can inform strategies to enhance Marrybrown's offerings and attract more customers.
Traffic workload analysis by hour helps optimize staffing and resource allocation to meet peak demand and ensure customer satisfaction.
Marrybrown experiences peak traffic workload between 10:00 AM and 21:00, with the highest at 19:00 (64.01). Traffic is significantly lower during early morning hours. Staffing and promotions should align with these peak hours to maximize efficiency and customer service.
Understanding consumer demographics informs targeted marketing. Knowing gender and generational preferences helps tailor campaigns for relevance.
Marrybrown's customer base shows affinity towards women (index 102) and Gen X (index 117). Gen Y is about average (index 101) and Gen Z (index 80) is under-indexed. Marketing should leverage insights from over-indexed segments.