Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Tropical performance in the United States and how they change over time
See what factors influence Pollo Tropical performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Pollo Tropical is ahead of most brands
Sample of brands in the same percentile
An analysis of Pollo Tropical' competitors in the United States
An analysis of Pollo Tropical' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Tropical's market performance is at the 61st percentile, indicating an average/above average market standing. This means the brand performs better than 60% of its competitors. Performance peers include Gordon Ramsay, Chuy's, maman, Dimassi's Mediterranean Buffet, Chex Grill & Wings, and Jack's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, and is crucial for sustainable growth.
Pollo Tropical's overall CSAT is 71%, a 9.4 percentage point increase year-over-year. Florida shows a CSAT of 71% with a 10.1 percentage point increase, while Puerto Rico has a CSAT of 66% with a decrease of 15.8 percentage points. This indicates strong customer satisfaction in Florida but declining satisfaction in Puerto Rico.
Average check reflects spending per customer, crucial for revenue insights and pricing strategy optimization to boost profitability.
Pollo Tropical's overall average check is $22.50, a 10.6% increase year-over-year. In Florida, the average check is $22.90, while in Puerto Rico, it is $15.80. This suggests higher spending per customer in Florida compared to Puerto Rico.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential revenue generation capacity.
Pollo Tropical has 125 outlets in Florida, 15 in Puerto Rico, and 1 in South Carolina. This distribution highlights a strong presence in Florida, a moderate presence in Puerto Rico, and a minimal presence in South Carolina.
Competitor analysis identifies key rivals, informing strategies to gain market share and differentiate through unique offerings.
Pollo Tropical's top competitors based on customer cross-visitation are McDonald's (17.22%), Wendy's (8.03%), Chick-fil-A (7.99%), Burger King (7.80%), and Taco Bell (6.29%). This indicates a significant overlap in customer base with McDonald's.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Pollo Tropical experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (82.31%). Traffic starts increasing at 10:00 AM, peaks in the early afternoon, and gradually decreases into the late evening.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics.
Pollo Tropical's customer base shows a high affinity for women (79% value label, under-indexed) and men (120% value label, over-indexed). Among generations, Gen X is over-represented (105% value label), Gen Y is around average (100% value label), and Gen Z is under-represented (59% value label).