Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pollo Tropical performance in the United States and how they change over time
See what factors influence Pollo Tropical performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Tropical' competitors in the United States
An analysis of Pollo Tropical' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pollo Tropical is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, customer preference, and competitive positioning within the Cafe & Restaurants industry.
Pollo Tropical's market performance is in the top 1% within the Cafe & Restaurants industry, indicating a leading position. This high percentile suggests strong brand preference compared to peers like bb.q Chicken, Famous Dave's Bar-B-Que, The Big Biscuit, Hard Rock Cafe, A&W Restaurant, and Moe's Southwest Grill, all within the same percentile range.
Customer satisfaction is a key indicator of customer loyalty and brand perception, directly impacting business growth and sustainability.
Pollo Tropical's overall customer satisfaction (CSAT) is 70%, a 13 percentage point increase year-over-year. CSAT in Florida is 71% (up 13.7pp), while in Puerto Rico it is 64% (down 12.3pp). This mixed performance suggests a need to address customer satisfaction issues in Puerto Rico.
Average check reflects customer spending habits and revenue generation, crucial for profitability analysis and strategic pricing adjustments.
Pollo Tropical's overall average check is $22.80, up 12.6% year-over-year. The average check in Florida is $23.20, while in Puerto Rico it is $15.30. The significant difference in average check between Florida and Puerto Rico suggests regional pricing or menu variations.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall brand visibility.
Pollo Tropical has 125 outlets in Florida, 16 in Puerto Rico, and 1 in South Carolina. This distribution highlights Florida as the primary market, with a smaller presence in Puerto Rico and South Carolina, indicating potential for expansion in other regions.
Identifying key competitors helps understand the competitive landscape, benchmark performance, and refine marketing strategies.
The top competitors for Pollo Tropical, based on customer cross-visitation, are McDonald's (18.44%), Burger King (8.61%), Wendy's (8.28%), Chick-fil-A (7.87%), and Taco Bell (6.32%). This indicates that Pollo Tropical customers also frequently visit these fast-food chains.
Traffic workload by hours reveals peak operational periods, enabling optimal staffing and resource allocation for enhanced efficiency.
Pollo Tropical's traffic workload peaks between 12 PM and 2 PM, with the highest workload at 1 PM (83.05%). There is low traffic during the early morning hours. This data can inform staffing and marketing strategies to optimize service during peak times.
Understanding consumer demographics allows for targeted marketing, personalized experiences, and optimized product offerings for different groups.
Pollo Tropical's customer base has a higher affinity towards men (119%) and Gen X (108%). However, the brand exhibits lower affinity towards women (79%) and Gen Z (70%). This suggests opportunities to tailor marketing to attract more women and Gen Z consumers.