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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Tropical performance in the United States and how they change over time
See what factors influence Pollo Tropical performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Pollo Tropical is ahead of most brands
Sample of brands in the same percentile
An analysis of Pollo Tropical' competitors in the United States
An analysis of Pollo Tropical' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Tropical's market performance is at the 62nd percentile, indicating an average/above average market standing. This suggests a moderate level of customer preference compared to competitors like Gordon Ramsay, The Melting Pot, and maman, which are in the same percentile range.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers.
Pollo Tropical's top competitors based on cross-visitation are McDonald's (18.48%), Wendy's (8.18%), Chick-fil-A (7.74%), Burger King (7.17%), and Taco Bell (6.51%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Pollo Tropical experiences peak traffic between 12:00 PM and 3:00 PM, with the highest workload at 1:00 PM (76.76%). Traffic is minimal between midnight and 9:00 AM, suggesting operational adjustments may be needed during off-peak hours.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies to resonate with key demographics.
Pollo Tropical's customer base shows a high affinity towards women (121 index), indicating over-representation compared to the average. Men are under-indexed (78). Gen X shows a high affinity (116), while Gen Y is near average (99) and Gen Z is under-indexed (59).