Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Phuc Long performance in the Vietnam and how they change over time
See what factors influence Phuc Long performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Phuc Long' competitors in the Vietnam
An analysis of Phuc Long' competitors in the Vietnam
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Phuc Long is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Phuc Long's market performance is at the 71st percentile, indicating an above-average market standing. This means Phuc Long attracts more customers than most competitors. Performance peers in the same range include Katinat and Hoang’s Kitchen -Vietnamese cuisine & Vegan food.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, influencing loyalty and repeat business.
Phuc Long's overall CSAT is 64%, a 3.3 percentage point increase year-over-year, showing improved customer happiness. Quảng Ninh Province has the highest CSAT at 100%, while other provinces also show high satisfaction levels.
Average check reveals how much customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
The overall average check for Phuc Long is 91.7K VND, up 11.3% year-over-year, suggesting customers are spending more per visit. Nghệ An Province has the highest average check at 131.3K VND.
Outlet count indicates brand reach and expansion, reflecting investment and market penetration strategy.
Phuc Long has varying numbers of outlets across provinces, with Bắc Ninh Province leading at 8 outlets. This shows the geographic distribution of Phuc Long's presence in Vietnam.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for Phuc Long, based on customer cross-visitation, are Highlands Coffee (13.38%), Katinat (6.23%), Starbucks (4.74%), Jollibee (4.68%), and Pizza 4P's (3.83%). This highlights the brands that Phuc Long customers also frequent.
Traffic workload by hour shows peak and off-peak times, helping optimize staffing and promotions for maximum efficiency.
Phuc Long experiences peak traffic between 7 AM and 8 PM, with the highest workload around 7-8 AM and 7-8 PM. Traffic is lowest in the early morning hours (1-5 AM).
Understanding consumer segments helps tailor marketing to specific groups, improving engagement and brand resonance.
Women are overrepresented among Phuc Long's consumers (93 affinity index), while men are also overrepresented (106 affinity index). Gen Z is overrepresented (111 affinity index), while Gen Y (99 affinity index) and Gen X (85 affinity index) are underrepresented.