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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Phuc Long performance in the Vietnam and how they change over time
See what factors influence Phuc Long performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Phuc Long' competitors in the Vietnam
An analysis of Phuc Long' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Phuc Long is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Phuc Long's market performance is at the 68th percentile, indicating an average/above average market standing. This means Phuc Long is ahead of many competitors in Vietnam's Cafe & Restaurants industry. Performance peers in the same percentile range include King BBQ and Cộng Cà Phê.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning.
Phuc Long's top competitors based on cross-visitation are Highlands Coffee (15.88%), Katinat (8.04%), Jollibee (5.62%), Starbucks (5.03%), and Pizza 4P's (4.84%). This indicates a significant overlap in customer base, especially with Highlands Coffee.
Traffic workload by hours reveals peak and off-peak times, optimizing staffing and resource allocation for better service.
Phuc Long experiences peak traffic workload between 7 AM and 10 PM, with the highest activity around 7 PM to 8 PM (57.13% - 59.04%). Traffic is minimal during the early morning hours (0 AM to 6 AM).
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographics for higher engagement.
Phuc Long's customer base shows a high affinity towards women (94%) and men (105%). Among generations, Gen Y (105%) and Gen Z (110%) are overrepresented, indicating a strong appeal to younger demographics, while Gen X (68%) is underrepresented.