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Managing Partner, Global Business Development
See what factors influence Hardee's performance in the United States and how they change over time
See what factors influence Hardee's performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hardee's' competitors in the United States
An analysis of Hardee's' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hardee's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals a brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Hardee's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile suggests Hardee's is outperforming most competitors, with a strong brand presence and customer base. Performance peers in a similar range include Red Robin Gourmet Burgers and Brews, Jersey Mike's Subs, P.F. Chang's, Buffalo Wild Wings, Panera Bread, and The Cheesecake Factory.
Customer satisfaction (CSAT) measures how happy customers are with a brand, influencing loyalty and repeat business, and highlighting areas for improvement.
Hardee's overall CSAT is 67%, a 4.3 percentage point increase year-over-year, indicating improved customer happiness. Oklahoma shows the highest CSAT at 87% but a decrease of 3.8 percentage points, while Kansas has a CSAT of 82% with a significant increase of 19.9 percentage points. These values show areas where Hardee's excels and areas needing improvement.
Average check reflects customer spending per visit, revealing pricing strategy effectiveness and customer willingness to spend at the brand.
Hardee's average check is $13.00 USD, a 2.7% increase year-over-year, suggesting customers are spending slightly more per visit. North Dakota has the highest average check at $18.70 USD. Overall, the data indicates a healthy trend in customer spending at Hardee's.
Number of outlets indicates brand reach and market presence, showing expansion and potential accessibility to customers across different regions.
Hardee's has the most outlets in North Carolina (203), followed by Virginia (170), indicating these are key markets for the brand. Understanding outlet distribution helps Hardee's optimize resource allocation and expansion strategies. The number of outlets shows where Hardee's is most accessible to customers.
Understanding key competitors through cross-visitation reveals direct rivals and helps in shaping strategies to attract and retain customers.
Hardee's customers also frequently visit McDonald's (28.15%), Wendy's (12.42%), Burger King (12.09%), Taco Bell (11.84%), and Chick-fil-A (8.71%). These brands represent Hardee's main competitors, and the cross-visitation percentages highlight the overlap in customer base. Hardee's should focus on differentiating itself from these competitors to increase customer loyalty.
Traffic workload by hour shows peak times and helps optimize staffing, marketing, and resource allocation for improved customer service.
Hardee's experiences peak traffic between 8:00 AM and 10:00 AM, with the highest workload at 9:00 AM (70.48). Traffic significantly decreases after 6:00 PM. This data indicates that Hardee's is busiest during breakfast hours, suggesting targeted marketing efforts and staffing optimization should align with these peak times.
Analyzing consumer segments helps in tailoring marketing and product strategies, leading to better engagement and brand affinity.
Hardee's consumer base shows a stronger affinity for Men (106%) compared to Women (93%). Among generations, Gen X shows a high affinity (129%), while Gen Y (76%) and Gen Z (72%) are under-indexed. This means Hardee's appeals more to Gen X than to Gen Y and Z. Marketing should acknowledge this skew to ensure the business keeps appealing to all key segments.