Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Ocean Basket performance in the South Africa and how they change over time
See what factors influence Ocean Basket performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ocean Basket' competitors in the South Africa
An analysis of Ocean Basket' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Ocean Basket is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference within the industry.
Ocean Basket holds a leading position with a percentile of 99, placing it in the top 1% of brands in South Africa's Cafe & Restaurants sector. This high percentile suggests a strong competitive advantage. Performance peers in the same percentile range include Steers, Mugg & Bean, Debonairs Pizza, McDonald's, Wimpy, and Burger King.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty, affects brand reputation, and drives repeat business and positive word-of-mouth referrals.
Ocean Basket demonstrates high customer satisfaction, with an overall CSAT score of 90%, a significant increase of 16.1 percentage points year-over-year. Mpumalanga and Limpopo show the highest CSAT at 98%. CSAT fluctuated between 83.35% and 96.01% from May to July 2025.
Average check is a key performance indicator that provides insights into customer spending habits and overall revenue generation per transaction.
Ocean Basket's overall average check is 383 ZAR, a 12.5% increase year-over-year. Northern Cape leads with an average check of 501.3 ZAR. The average check varied from 342.49 ZAR to 423.70 ZAR between May and July 2025.
The number of outlets indicates the brand's reach and market presence, reflecting its ability to serve customers across different locations.
Ocean Basket has a strong presence in South Africa, with a total of 125 outlets. Gauteng has the highest number of outlets with 57, while Northern Cape has the fewest with 1.
Analyzing competitors helps understand market dynamics, identify opportunities, and refine strategies to maintain a competitive edge and attract more customers.
Ocean Basket's top competitors, based on customer cross-visitation, are KFC (22.18%), Spur (10.24%), McDonald's (9.20%), Wimpy (8.97%), and Mugg & Bean (5.62%). These brands represent alternative dining choices for Ocean Basket's customers.
Understanding traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Ocean Basket experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic around 5:00 PM (55.95%) and 2:00 PM (53.30%). Traffic is minimal between midnight and 7:00 AM.
Analyzing consumer segments by gender and generation informs targeted marketing, positioning strategies, and helps to tailor offerings to specific customer groups.
Ocean Basket shows high affinity with women (index 123) and Gen X (index 122), meaning these segments are overrepresented among its customers. Men (index 81), Gen Y (index 87), and Gen Z (index 85) are underrepresented relative to the average consumer.