Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Ocean Basket performance in the South Africa and how they change over time
See what factors influence Ocean Basket performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Ocean Basket is in the top 23% of brands
Sample of brands in the same percentile
An analysis of Ocean Basket' competitors in the South Africa
An analysis of Ocean Basket' competitors in the South Africa
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ocean Basket's market performance is at the 77th percentile, indicating an above-average market standing. This means Ocean Basket captures more customer traffic than many competitors. Performance peers in a similar range include Pedros, McDonald's, Mugg & Bean, and Steers.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
Ocean Basket boasts a high overall customer satisfaction (CSAT) of 92%, a significant increase of 16.1 percentage points year-over-year. Northern Cape shows the highest CSAT at 99%. This indicates strong positive customer experiences and loyalty across South Africa.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and promotions.
The average check for Ocean Basket varies by location, with Northern Cape showing the highest average check at 555.9 ZAR. Overall average check data is not available. The average check has increased from 342.49 ZAR in June to 449.36 ZAR in August.
Outlet count indicates market presence and accessibility. Tracking this metric informs expansion strategies and market coverage effectiveness.
Ocean Basket has a significant presence in South Africa, with 59 outlets in Gauteng, representing the highest concentration. Western Cape follows with 24 outlets. This distribution highlights key markets for Ocean Basket's operations.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategies and market positioning efforts.
Ocean Basket's customers also frequently visit KFC (21.35%), Spur (9.90%), and Wimpy (8.76%). This cross-visitation data highlights direct competitors and shared customer base, informing competitive strategies.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Ocean Basket experiences peak traffic workload between 11:00 and 20:00, with the highest workload at 18:00 (57.31%). This data informs staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments informs targeted marketing and positioning. Gender and generation insights enable tailored campaigns and product offerings.
Ocean Basket's customer base shows a higher affinity among women (121 Index) compared to men (80 Index). Gen Z shows a high affinity (132 Index), while Gen Y is under-indexed (87 Index). Gen X is slightly over-indexed (104 Index).