Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Ocean Basket performance in the South Africa and how they change over time
See what factors influence Ocean Basket performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ocean Basket' competitors in the South Africa
An analysis of Ocean Basket' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Ocean Basket is in the top 20% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ocean Basket's market performance is at the 80th percentile, indicating an above-average market position. This means Ocean Basket outperforms many competitors in South Africa's Cafe & Restaurants industry. Performance peers in a similar range include Spur, McDonald's, Mugg & Bean, and Steers.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Ocean Basket's top competitors based on customer cross-visitation are KFC (27.13%), Wimpy (8.85%), McDonald's (8.36%), Spur (7.78%), and Debonairs Pizza (5.32%). This indicates a significant overlap in customer base with KFC, suggesting a need to differentiate and attract more exclusive customers.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Ocean Basket experiences peak traffic workload between 11:00 and 20:00, with the highest activity around 18:00. This data helps optimize staffing levels and resource allocation to meet customer demand during peak hours.
Consumer segment analysis enables targeted marketing. Understanding demographics and preferences allows for tailored campaigns and improved customer engagement.
Ocean Basket's customer base shows a higher affinity among women (119 index) compared to men (82 index). Gen Z shows the highest affinity (146 index), followed by Gen Y (96 index), and Gen X (79 index). This suggests marketing efforts should focus on Gen Z and female consumers.