Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Morton's The Steakhouse performance in the United States and how they change over time
See what factors influence Morton's The Steakhouse performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Morton's The Steakhouse is right in the middle
Sample of brands in the same percentile
An analysis of Morton's The Steakhouse' competitors in the United States
An analysis of Morton's The Steakhouse' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Morton's The Steakhouse's market performance is at the 49th percentile, indicating a below average/lagging market standing. This means the brand captures less foot traffic compared to the majority of its competitors. Performance peers in the same percentile range include Blake's Lotaburger, Pizza Inn, Carvel, and Taco Taco.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and recommendations.
Morton's The Steakhouse has an overall CSAT of 84%, a 5.6 percentage point increase year-over-year, indicating improved customer happiness. Massachusetts shows the highest CSAT at 97%, followed by Missouri at 93%. Tennessee and Virginia both have a CSAT of 91%, while New Jersey has a CSAT of 89%.
Average check reveals how much customers spend per visit, reflecting pricing strategy and customer spending habits.
The overall average check for Morton's The Steakhouse is $108.50, a 4.9% decrease year-over-year. Ohio has the highest average check at $123.80. Kentucky follows with $122.10, while New Jersey and Missouri both have an average check of $120.00. Pennsylvania has an average check of $118.60.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Morton's The Steakhouse has the most outlets in California (9), followed by Florida (7). Illinois and New York each have 5 outlets. Texas has 3 outlets, while Maryland, Pennsylvania, Virginia, New Jersey and Arizona each have 2 outlets.
Identifying competitors helps understand market dynamics and benchmark performance against similar brands.
The top competitors for Morton's The Steakhouse, based on customer cross-visitation, are McDonald's and Starbucks (3.60%), followed by Chick-fil-A (3.30%), IHOP (3.15%), and The Cheesecake Factory (2.70%). This indicates that customers of Morton's also frequent these establishments.
Traffic workload analysis helps optimize staffing and resource allocation based on peak hours.
Morton's The Steakhouse experiences peak traffic workload between 6 PM and 8 PM, with the highest workload at 7 PM (62.24%) and 8 PM (63.30%). Traffic starts picking up around 11 AM, with a significant increase from 4 PM onwards.
Understanding consumer segments enables targeted marketing and product development strategies.
Morton's The Steakhouse shows a high affinity with women (92%) and men (108%). Among generations, Gen X is overrepresented (110%), while Gen Y is slightly underrepresented (98%), and Gen Z is significantly underrepresented (69%).