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Managing Partner, Global Business Development
See what factors influence Morton's The Steakhouse performance in the United States and how they change over time
See what factors influence Morton's The Steakhouse performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Morton's The Steakhouse' competitors in the United States
An analysis of Morton's The Steakhouse' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Morton's The Steakhouse is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand strength through its share of foot traffic, a key indicator of customer preference and competitive success.
Morton's The Steakhouse holds a leading position in the Cafe & Restaurants industry in the United States, with a market performance percentile of 99. This signifies that it captures a substantial portion of customer traffic. Performance peers include HTeaO, La Parrilla, Edley's Bar-B-Que, El Mesón Sandwiches, Hosteria Romana, and Yogurtland.
Customer Satisfaction (CSAT) is crucial as it reflects customer loyalty and directly influences brand reputation and repeat business.
Morton's The Steakhouse exhibits a strong Customer Satisfaction (CSAT) score of 81% in the United States, marking a 2 percentage point increase year-over-year. States like Hawaii, Arizona, Missouri, Tennessee, and Texas show especially high CSAT levels, indicating regional strengths in customer experience. The CSAT trend experienced fluctuations between May and July 2025.
Average Check is a key revenue indicator, showing how much customers spend per visit and helping to gauge pricing effectiveness.
The Average Check for Morton's The Steakhouse is $109.00, a decrease of 3.4% compared to the previous year. Georgia has the highest average check ($125.00). Average check experienced fluctuations between May and July 2025, indicating variability in customer spending habits.
Competitor analysis helps understand market dynamics, identify competitive threats, and refine strategies for differentiation.
Morton's The Steakhouse customers also frequently visit McDonald's (5.78%), Starbucks (4.21%), IHOP (3.49%), The Cheesecake Factory (3.25%), and Chick-fil-A (3.25%). This indicates a diverse range of dining preferences among Morton's clientele, from fast food to casual dining.
Understanding consumer segments enables tailored marketing, product development, and enhanced customer engagement strategies.
Morton's The Steakhouse demonstrates a high affinity with Men (index 107) and Gen X (index 118). Women (index 92), Gen Y (index 93) and Gen Z (index 63) are under-indexed relative to the average consumer. This data suggests the brand may consider strategies to increase engagement with Women, Gen Y, and Gen Z.