Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Melt N Dip performance in the United States and how they change over time
See what factors influence Melt N Dip performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Melt N Dip is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Melt N Dip' competitors in the United States
An analysis of Melt N Dip' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand strength and customer preference within the industry. It indicates competitive success and overall brand appeal.
Melt N Dip is a leading brand with a market performance percentile of 99, placing it in the top 1%. This shows very high customer preference versus peers like BrewDog, Adega Gaucha Brazilian Steakhouse, A2B Indian Veg Restaurant, Lee's Famous Recipe Chicken, Capriotti's Sandwich Shop, and Black Rock Coffee Bar, who share a similar performance.
Customer satisfaction is key to loyalty and growth, reflecting the quality of experience and services, impacting repeat visits and positive word-of-mouth.
Melt N Dip's overall customer satisfaction is 89%, a slight decrease of 0.8 percentage points year-over-year. Satisfaction varies by state, with Florida at 94%, Indiana at 90%, Illinois at 82%, Wisconsin at 71%, and Michigan at 69%. While Indiana and Illinois saw improvements, Wisconsin and Michigan experienced significant declines, suggesting a need for targeted improvement strategies in those states.
Average check size reveals customer spending habits and revenue potential, showing order value and informing pricing and promotional strategies.
Melt N Dip's average check is $23.10, a 9.3% increase year-over-year. This suggests customers are spending more per visit. In Florida, the average check is also $23.10, with no growth data available for the period. The dynamic average check data shows fluctuations month-to-month, indicating the potential impact of seasonality or promotions.
Outlet count indicates brand reach and expansion, showing growth strategy and market penetration, influencing customer accessibility and brand visibility.
Melt N Dip has a total of 12 outlets across the United States. Illinois has the most outlets (6), followed by Florida and Michigan (2 each), and Indiana and Wisconsin (1 each). This distribution reveals Illinois as the brand's strongest market, with potential for further expansion in other states.
Competitor analysis reveals market rivals and customer choices, showing competitive landscape and guiding strategies to gain market share and customer loyalty.
Melt N Dip's top competitors based on cross-visitation are McDonald's (5.28%), Chick-fil-A (4.63%), Starbucks (3.73%), Dunkin' (2.83%), and IHOP (2.70%). These brands represent alternative dining choices for Melt N Dip's customers, highlighting the need for differentiation and competitive promotions.
Traffic workload analysis shows peak hours and customer flow, revealing operational demands and informing staffing and service optimization for efficiency.
Melt N Dip experiences peak traffic between 6 PM and 9 PM, with the highest workload at 9 PM (63.38%) and 10 PM (64.21%). There is minimal traffic before noon. This data suggests the need for optimal staffing and resource allocation during evening hours to manage customer demand effectively.
Understanding consumer segments enables tailored marketing, maximizing engagement and relevance, ensuring products and promotions meet specific needs and preferences.
Melt N Dip's customer base shows high affinity among women (index 103) and is especially strong with Gen Y (index 125) and Gen Z (index 136). Gen X is under-indexed (index 65). Marketing should be targeted towards younger generations and female consumers while also considering strategies to better engage Gen X.