Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Melt N Dip performance in the United States and how they change over time
See what factors influence Melt N Dip performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Melt N Dip is right in the middle
Sample of brands in the same percentile
An analysis of Melt N Dip' competitors in the United States
An analysis of Melt N Dip' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Melt N Dip's market performance is at the 50th percentile, indicating an average market position. This means Melt N Dip's foot traffic is typical compared to other Cafe & Restaurants in the United States. Performance peers in the same percentile range include Crafty Crab, Fudpucker's Beachside Bar & Grill, and WingHouse.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business.
Melt N Dip's overall CSAT is 92%, a slight decrease year-over-year. Florida shows the highest CSAT at 95%, while Michigan has the lowest at 73% with a significant decrease. Indiana shows the largest CSAT increase. Overall, customer satisfaction is high, but attention is needed in Michigan.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for Melt N Dip is $24.60, a 13.3% increase year-over-year. Florida's average check is also $24.60. The average check varied between $23.00 and $25.94 during the period. The increase suggests successful upselling or price adjustments.
Outlet count indicates brand reach and growth. Tracking this metric informs expansion strategies and market penetration efforts.
Melt N Dip has a total of 14 outlets in the United States. Illinois has the most outlets (6), followed by Florida and Michigan (2 each). New York, Missouri, Indiana and Wisconsin each have 1 outlet. Expansion is concentrated in Illinois.
Competitor analysis identifies key rivals and their market share. This insight informs competitive strategies and differentiation efforts.
Melt N Dip's top competitors based on customer cross-visitation are McDonald's (5.56%), Chick-fil-A (4.17%), Dunkin' (2.78%), Starbucks (2.78%), and IHOP (2.60%). This indicates that Melt N Dip customers also frequent these fast-food and casual dining chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer service.
Melt N Dip experiences peak traffic between 6 PM and 9 PM, with the highest workload at 8 PM (61.30%). Traffic is minimal before 11 AM. Staffing should be optimized to handle the evening rush.
Understanding consumer segments allows for targeted marketing. Gender and generational insights help tailor messaging and product offerings.
Women show a high affinity (104) for Melt N Dip, while men are slightly under-indexed (97). Gen Y (124) and Gen Z (140) show high affinity, while Gen X is under-indexed (63). Marketing should focus on Gen Y and Z, and consider strategies to attract Gen X.