Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Roosters performance in the United States and how they change over time
See what factors influence Roosters performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Roosters is right in the middle
Sample of brands in the same percentile
An analysis of Roosters' competitors in the United States
An analysis of Roosters' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Roosters' market performance is at the 50th percentile, indicating an average market position. This means Roosters' market share is typical compared to competitors like Crafty Crab and Grimaldi's Pizzeria, which are also at the 50th percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
Roosters' overall CSAT is 79%, a 0.7 percentage point increase year-over-year. Kentucky shows the highest CSAT at 84%, while Ohio has the lowest at 77%. This suggests Roosters is generally satisfying customers, with room for improvement in Ohio and West Virginia.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Roosters' overall average check is $22.50, a 0.9% decrease year-over-year. Ohio has the highest average check at $23.00, while Indiana has the lowest at $20.60. The decrease suggests a need to analyze pricing strategies and customer spending habits.
Outlet count indicates brand reach and growth. More outlets can increase market presence and accessibility, driving revenue and brand awareness.
Roosters has 31 outlets in Ohio, 9 in Kentucky, and 1 in Missouri, Indiana, South Dakota, and West Virginia. Ohio dominates Roosters' presence, indicating a strong regional focus. Expansion opportunities may exist in other states.
Competitor analysis identifies key rivals and their market share. Understanding competitors helps refine strategies and maintain a competitive edge.
Roosters' top competitors are McDonald's (16.36% cross-visitation), Wendy's (8.49%), Texas Roadhouse (8.18%), Taco Bell (7.97%), and Bob Evans (6.83%). McDonald's significantly leads in cross-visitation, suggesting a need to analyze their appeal to Roosters' customers.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation. Understanding traffic patterns optimizes customer service and minimizes wait times.
Roosters experiences peak traffic between 17:00 and 19:00 (5 PM to 7 PM), with the highest workload at 18:00 (6 PM) at 77.24. Traffic is minimal between midnight and 10:00 AM. Staffing should be maximized during peak hours to handle customer volume.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics improves engagement and conversion rates.
Women are overrepresented among Roosters' consumers (Affinity Index 78), while men are highly overrepresented (Affinity Index 121). Gen X is overrepresented (Affinity Index 132), while Gen Y (78) and Gen Z (45) are underrepresented. Marketing should consider the preferences of men and Gen X.