Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Boat Noodle performance in the Malaysia and how they change over time
See what factors influence Boat Noodle performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Boat Noodle' competitors in the Malaysia
An analysis of Boat Noodle' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Boat Noodle is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's competitive strength and customer preference, reflecting its share of foot traffic within the industry.
Boat Noodle holds a leading market position in Malaysia's Cafe & Restaurants industry, ranking in the top 1%. This signifies strong customer preference. Performance peers in a similar range include A&W, Ayam Gepuk Top Global, JIBRIL, NakNak 낙낙, Pop Meals, and Marrybrown.
Customer Satisfaction (CSAT) measures customer contentment with a brand's products, services, and experiences, directly impacting loyalty and revenue.
Boat Noodle demonstrates high customer satisfaction in Malaysia, with an overall CSAT of 87%, up by 6.6 percentage points year-over-year. Kedah shows the highest CSAT at 96%, while Perak experienced a decrease. Customer satisfaction has fluctuated slightly between 84.91% and 88.99% over the last three months.
Average Check (transaction value) indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
The overall average check for Boat Noodle in Malaysia is 36.3 MYR, a decrease of 3.2% year-over-year. Pahang has the highest average check at 45.7 MYR. The average check has varied from 35.61 MYR to 37.47 MYR over the last three months.
Outlet count signifies brand presence and market reach, influencing accessibility and brand awareness across different locations.
Boat Noodle has a significant presence in Selangor with 13 outlets, followed by Kuala Lumpur with 9. Penang, Kedah, Malacca, Terengganu and Perak each have a smaller presence with 2 outlets each. Kelantan and Pahang each have 1 outlet.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategy and differentiation efforts.
Customers of Boat Noodle also frequently visit ZUS Coffee (3.62% cross-visitation), 4Fingers Crispy Chicken (2.88%), Secret Recipe (2.38%), BananaBro (2.25%), and KFC (2.00%). These brands represent Boat Noodle's main competitors in Malaysia.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Boat Noodle experiences peak traffic between 10 AM and 9 PM, with the highest workload occurring around 6 PM (55.83%) and 7 PM (55.40%). Traffic is minimal during early morning hours.
Understanding consumer segments by Gender and Generation allows targeted marketing and positioning, maximizing relevance and engagement.
Women (affinity index 139) and Gen Z (affinity index 135) are overrepresented among Boat Noodle's customers, suggesting high affinity. Gen Y is fairly represented (affinity index 100). Men (affinity index 68) and Gen X (affinity index 29) are underrepresented.