Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Boat Noodle performance in the Malaysia and how they change over time
See what factors influence Boat Noodle performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Boat Noodle' competitors in the Malaysia
An analysis of Boat Noodle' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Boat Noodle is in the top 21% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Boat Noodle's market performance is at the 79th percentile, indicating an average/above average market standing. This means Boat Noodle captures more foot traffic than 79% of brands in Malaysia's Cafe & Restaurants industry. Performance peers in the same percentile range include Hot Bird, Jollibee, Nando's, KLCG Confectionery & Bakery, and NakNak 낙낙.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning for Boat Noodle.
Boat Noodle's top competitors based on cross-visitation are Ayam Gepuk Pak Gembus, 4Fingers Crispy Chicken, K Fry Urban Korean, Sushi King and KFC. Ayam Gepuk Pak Gembus has the highest cross-visitation rate at 3.26%, meaning that Boat Noodle's customers also frequently visit Ayam Gepuk Pak Gembus.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Boat Noodle experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload around 4:00 PM to 8:00 PM. There is no traffic workload between 10:00 PM and 9:00 AM.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance with specific groups.
Boat Noodle's customer base shows a higher affinity towards women (144 index) compared to men (60 index). Among generations, Gen Z shows the highest affinity (141 index), followed by Gen Y (100 index), and Gen X (39 index). This suggests targeted marketing towards women and Gen Z could be particularly effective.