Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Texas Chicken performance in the Malaysia and how they change over time
See what factors influence Texas Chicken performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Texas Chicken' competitors in the Malaysia
An analysis of Texas Chicken' competitors in the Malaysia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Texas Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's foot traffic share, a key indicator of competitive strength and customer preference in its industry.
Texas Chicken holds a leading position with a 99th percentile rank. This indicates it captures a dominant share of foot traffic. Performance peers include Locarasa Restaurant, Yakiniku Tenshin, Beena's Signature Sky Avenue, Hot Bird, Canton Boy and The J @ Bandar Seri Alam, which indicates similar or close market perfomance.
Customer Satisfaction reflects how well Texas Chicken meets customer expectations, impacting loyalty and brand reputation.
Overall CSAT for Texas Chicken is 50%, with a 3.4pp increase year-over-year. Putrajaya shows the highest CSAT at 79%, with 54.1pp growth, while Negeri Sembilan has the lowest, 55%, albeit with 10.8pp growth. CSAT fluctuated between 42.64 and 62.11 during the reporting period.
Average Check reveals customer spending per transaction, indicating pricing strategy effectiveness and customer purchasing power.
The overall average check for Texas Chicken is 37.1 MYR, a 2.3% increase year-over-year. Pahang has the highest average check at 46.5 MYR. Average check fluctuated between 34.50 MYR and 40.09 MYR during the reporting period.
Outlet count indicates brand reach and expansion, reflecting its presence in key markets and accessibility to customers.
Texas Chicken has the most outlets in Selangor (38), followed by Kuala Lumpur (12) and Johor (9). This distribution shows a concentration in Selangor, indicating a strong presence in that state. Malacca has the least number of outlets, with 3.
Competitor analysis identifies brands vying for the same customers, informing strategies to differentiate and gain market share.
The top competitors for Texas Chicken, based on cross-visitation, are ZUS Coffee (12.98%), McDonald's (11.56%), The Coffee Bean & Tea Leaf (8.07%), KFC (7.96%), and Pak Li Kopitiam (7.74%). Customers who visit Texas Chicken also frequent these establishments.
Traffic workload highlights peak hours, enabling optimal staffing and resource allocation to meet customer demand.
Traffic workload peaks between 18:00 and 21:00, with the highest traffic at 19:00 (63.16) and 20:00 (63.48). The lowest traffic occurs between 3:00 and 5:00, indicating reduced activity during these hours.
Consumer segments reveal demographic preferences, enabling tailored marketing and product development to resonate with target groups.
Women are strongly over-represented in Texas Chicken's customer base, holding an affinity index of 81. Men over-represented as well with affinity index of 116. Gen X (117) and Gen Y (104) are over-represented while Gen Z (69) exhibit a lower affinity.