Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Texas Chicken performance in the Malaysia and how they change over time
See what factors influence Texas Chicken performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Texas Chicken' competitors in the Malaysia
An analysis of Texas Chicken' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Texas Chicken is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Texas Chicken's market performance is at the 63rd percentile, indicating an average/above average position. This means the brand is performing better than many competitors in Malaysia's Cafe & Restaurants industry. Performance peers in the same percentile range include Daily Coffee, Hakshan Bandar Puteri Puchong, Papasan Canteen, Verrona Hills Bread & Pâtisserie - Pavilion, THEFAT.BURGER Penang, and India Gate Restaurant.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Texas Chicken's overall customer satisfaction is 53%, a 4.5 percentage point increase year-over-year. Putrajaya shows the highest satisfaction at 81%, with significant growth. This indicates improved customer experiences, particularly in Putrajaya, Perlis, Kelantan, Johor and Malacca, driving positive brand sentiment and repeat business.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Texas Chicken varies by state, with Pahang at 52 MYR. The average check dynamic data shows a fluctuation between 34.50 MYR and 40.09 MYR. This data helps understand regional spending patterns and optimize menu pricing accordingly.
Outlet count indicates market presence and expansion, reflecting brand reach and growth potential.
Texas Chicken has 38 outlets in Selangor, the highest number in Malaysia. Kuala Lumpur has 12 outlets, followed by Johor with 9. This distribution highlights key markets and areas for potential expansion, reflecting strategic market penetration.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Texas Chicken's top competitors based on cross-visitation are ZUS Coffee (14.26%), McDonald's (10.77%), Mixue @ Seksyen 18 Shah Alam (10.33%), Papa Kaya (10.33%), and Smoked Kingdom by Don Daniyal (10.19%). This reveals customer preferences and potential areas for differentiation and competitive advantage.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Texas Chicken experiences peak traffic workload between 17:00 and 21:00, with the highest at 19:00 (64.19%) and 20:00 (64.29%). The lowest traffic is between 3:00 and 5:00. This data informs staffing schedules and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Texas Chicken's consumer base shows a high affinity among women (87%) and men (112%). Gen X is overrepresented (139%), while Gen Z is underrepresented (60%). This suggests targeted marketing strategies should focus on Gen X and consider strategies to engage Gen Z more effectively.