Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Texas Chicken performance in the Malaysia and how they change over time
See what factors influence Texas Chicken performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Texas Chicken is ahead of most brands
Sample of brands in the same percentile
An analysis of Texas Chicken' competitors in the Malaysia
An analysis of Texas Chicken' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Texas Chicken's market performance in Malaysia is at the 64th percentile, indicating an average/above average market standing. This means Texas Chicken captures more foot traffic than 64% of its peers. Performance peers in the same percentile: Gula Petite, 农耕记湖南菜 Nong Geng Ji • Sunway Pyramid, Yakiniku Ikki 一嬉, Heritage Kopitiam, 蜀大侠火锅 ShuDaXia Hotpot - Austin JB, Arashi Shabu-Shabu.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Texas Chicken in Malaysia, based on cross-visitation, are McDonald's (12.10%), KFC (9.18%), ZUS Coffee (6.25%), Starbucks (4.12%), and Marrybrown (3.99%). This shows customers who visit Texas Chicken also frequent these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Texas Chicken in Malaysia experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 20:00 (65.61%). This indicates the busiest hours for the restaurant, requiring optimal staffing.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Texas Chicken's consumer base in Malaysia shows a high affinity towards women (80%) and men (118%). Among generations, Gen X (111%) and Gen Y (115%) are overrepresented, while Gen Z (58%) is underrepresented.