Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Insomnia Cookies performance in the United States and how they change over time
See what factors influence Insomnia Cookies performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Insomnia Cookies' competitors in the United States
An analysis of Insomnia Cookies' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Insomnia Cookies is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Insomnia Cookies holds the 99th percentile in Market Performance, indicating a leading position. This means the brand outperforms most competitors in attracting customer foot traffic. Performance peers include Crabby George's Calabash Seafood Buffet, The Melting Pot, Slim Chickens, Gringo's Mexican Kitchen, MISSION BBQ and Café Bastille.
Customer Satisfaction (CSAT) reflects customer contentment, directly impacting loyalty, brand perception, and revenue growth.
Insomnia Cookies has an overall CSAT of 80%, up by 12.3 percentage points year-over-year. North Dakota shows the highest CSAT at 98%, followed by Louisiana at 95%, Mississippi at 93%, Alabama at 90%, and Georgia at 88%. CSAT has generally increased between May and July 2025.
Outlet count indicates brand reach, impacting market share, accessibility, and overall revenue potential.
Insomnia Cookies has the highest number of outlets in Texas (24), followed by Pennsylvania (18), Ohio (16), North Carolina (14), Illinois and California (13 each), Florida (12), Missouri (11), and Indiana and Georgia (9 each). This distribution highlights key markets for the brand.
Competitor analysis identifies key rivals, informing strategic decisions, competitive advantages, and potential market threats.
The top competitors for Insomnia Cookies, based on cross-visitation, are McDonald's (13.19%), Taco Bell (6.24%), Chick-fil-A (6.24%), Starbucks (5.69%), and Burger King (5.44%). These brands represent the alternative choices for Insomnia Cookies' customers.
Traffic workload reveals peak hours, enabling optimized staffing, resource allocation, and improved customer experience.
Insomnia Cookies experiences peak traffic between 11:00 AM and 11:00 PM, with the highest workload around 9:00 PM (56.95%) . Traffic is minimal between 3:00 AM and 9:00 AM. This pattern indicates when staffing and resources should be maximized.
Consumer segments help to understand target audience demographics, enabling tailored marketing and product strategies to increase affinity.
Insomnia Cookies' customer base is predominantly female (112 affinity index), with a strong representation from Gen Y (116 affinity index) and Gen Z (162 affinity index). Gen X affinity (72 affinity index) is relatively lower. This suggests tailored marketing towards younger women could be effective.