Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Insomnia Cookies performance in the United States and how they change over time
See what factors influence Insomnia Cookies performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Insomnia Cookies is ahead of most brands
Sample of brands in the same percentile
An analysis of Insomnia Cookies' competitors in the United States
An analysis of Insomnia Cookies' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Insomnia Cookies' market performance is at the 66th percentile, indicating an average/above average market standing. This means the brand performs better than 66% of its competitors. Performance peers in the same percentile range include Einstein Bros. Bagels, Wawa, and Long John Silver's.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and highlighting opportunities for differentiation.
The top competitors for Insomnia Cookies, based on customer cross-visitation, are McDonald's (9.52%), Taco Bell (5.82%), Chick-fil-A (5.11%), Starbucks (5.07%), and Chipotle Mexican Grill (4.13%). This indicates that customers who visit Insomnia Cookies also frequently visit these fast-food chains.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and sales.
Insomnia Cookies experiences peak traffic between 18:00 and 20:00, with approximately 50% of the daily traffic workload occurring during these hours. Traffic is minimal between 03:00 and 10:00. This data suggests the need for increased staffing during evening hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Women show a higher affinity (118) for Insomnia Cookies compared to men (83). Gen Z exhibits the highest affinity (179), followed by Gen Y (114), while Gen X is under-indexed (68). This suggests that Insomnia Cookies resonates more strongly with younger, female consumers.