Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Insomnia Cookies performance in the United States and how they change over time
See what factors influence Insomnia Cookies performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Insomnia Cookies' competitors in the United States
An analysis of Insomnia Cookies' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Insomnia Cookies is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Insomnia Cookies' market performance is at the 63rd percentile, indicating an average/above average market standing. This means the brand attracts more customers than 63% of its competitors. Performance peers in the same percentile range include Scooter's Coffee, Hooters, The Big Biscuit, Urban Plates, El Pollo Loco, and Acai Republic.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, directly impacting loyalty and repeat business.
Insomnia Cookies has an overall CSAT of 84%, a significant increase of 16.4 percentage points year-over-year. North Dakota shows the highest CSAT at 98%, followed by Mississippi at 96%. This indicates strong customer loyalty and positive brand perception across these states.
Outlet count indicates brand reach and market presence, reflecting expansion and accessibility to customers.
Insomnia Cookies has the highest number of outlets in Texas (29), followed by New York (26) and Pennsylvania (23). This distribution highlights key markets for the brand and informs potential expansion strategies in other states.
Identifying top competitors helps understand market dynamics and refine strategies to gain a competitive edge.
The top competitors for Insomnia Cookies, based on cross-visitation, are McDonald's (11.66%), Chick-fil-A (5.71%), Taco Bell (5.52%), Starbucks (4.97%), and Burger King (4.29%). This suggests that customers who visit Insomnia Cookies also frequent these fast-food and cafe chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
Insomnia Cookies experiences peak traffic workload between 6 PM and 10 PM, with the highest workload at 21:00 (57.47). Traffic is minimal between 3 AM and 9 AM. This data informs staffing schedules and promotional timing to maximize efficiency and sales.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographics.
Women show a high affinity (112) for Insomnia Cookies, while men are under-indexed (89). Gen Z exhibits the highest affinity (184), followed by Gen Y (116), and Gen X (64). This suggests that Insomnia Cookies resonates strongly with younger generations, particularly Gen Z.