Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Johnny Rockets performance in the United States and how they change over time
See what factors influence Johnny Rockets performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Johnny Rockets' competitors in the United States
An analysis of Johnny Rockets' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Johnny Rockets is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, crucial for competitive positioning and strategic decision-making.
Johnny Rockets is a leading brand, ranking in the top 1% within the Cafe & Restaurants industry in the United States. This high percentile indicates a strong market presence and significant customer engagement. Performance peers in a similar range include sweetgreen, BurgerFi, L&L Hawaiian Barbecue, and Kung Fu Tea.
Customer satisfaction is vital as it directly impacts loyalty, brand reputation, and long-term business success, influencing future revenue.
Johnny Rockets' overall customer satisfaction (CSAT) is 83%, a decrease of 2.7 percentage points year-over-year. CSAT varies by state, with Maryland at 96%, New York at 95%, Minnesota at 94%, Washington at 91%, and Tennessee at 90%. This data highlights regional strengths and areas needing improvement.
Average check is important for understanding customer spending habits and optimizing pricing strategies to boost revenue and profitability.
The overall average check for Johnny Rockets is $24.70, a decrease of 4.4% year-over-year. Average check values vary by state, with Nevada at $30, New York at $29, District of Columbia at $28.20, New Jersey at $28.20, and California at $28. This indicates potential regional pricing or menu strategy adjustments.
Outlet count indicates market reach and brand presence, directly influencing accessibility and potential customer base size.
Johnny Rockets has the most outlets in California and Nevada, with 11 locations each. Florida has 7 outlets, Arizona has 6, and Texas has 5. Other states like Georgia, Utah, New Jersey, Maryland and New York have 3. This distribution highlights key markets for the brand.
Analyzing competitors helps in understanding the competitive landscape and identifying opportunities for differentiation and market share growth.
The top competitors for Johnny Rockets, based on cross-visitation, are McDonald's (11.81%), Chick-fil-A (5.54%), Taco Bell (4.58%), Starbucks (4.10%), and Wendy's (3.73%). These are the brands that Johnny Rockets' customers also frequently visit, indicating potential areas of competitive overlap.
Traffic workload analysis helps optimize staffing and resource allocation during peak hours, improving operational efficiency and customer experience.
Johnny Rockets experiences peak traffic between 11 AM and 7 PM, with the highest workload occurring between 2 PM and 6 PM. The lowest traffic workload occurs between midnight and 6 AM. This data is valuable for staffing and promotional planning.
Understanding consumer segments enables tailored marketing, improving engagement and ROI by aligning strategies with specific demographic preferences.
Consumer segment analysis shows Women represents 98%, while Men represents 102%. Gen X has an affinity index of 105, Gen Y is 95, and Gen Z is 114. Gen Z are over-represented among Johnny Rockets customers, followed by Gen X. Gen Y are under-represented.