Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Drake's performance in the United States and how they change over time
See what factors influence Drake's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Drake's' competitors in the United States
An analysis of Drake's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Drake's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Drake's holds a leading market performance percentile of 99, placing it in the top 1% of brands. This high percentile indicates a strong market presence and high customer preference relative to its peers like Skyline Chili, 54th Street, Jeremiah's Italian Ice, Seasons 52 and matchbox.
Customer satisfaction (CSAT) measures how happy customers are. Tracking it helps improve service, boost loyalty, and attract new customers by positive word-of-mouth.
Drake's boasts an overall CSAT of 78%, a slight increase of 0.8 percentage points year-over-year. Customer satisfaction varies by state, with Alabama leading at 92% and Kentucky at 76%. Missouri shows the most growth, up 12.8 percentage points.
Average check indicates customer spending per visit. Monitoring it helps understand revenue trends, optimize pricing, and identify opportunities to increase sales.
Drake's average check is $28.2, a decrease of 4.3% year-over-year. North Carolina has the highest average check at $32.2, while Alabama has the lowest at $27.2. The average check has fluctuated, with a high in May 2025 of $30.05 and a low in June 2025 of $26.25.
Outlet count signifies brand reach and growth. Tracking this indicates expansion success, market penetration, and potential for increased revenue and brand awareness.
Drake's has a total of 29 outlets in the United States. Kentucky leads with 14 outlets, followed by Tennessee with 7. Indiana has 3, Missouri has 2, and North Carolina, Alabama and Illinois each have 1 outlet.
Competitor analysis reveals market landscape and helps to understand customer choices, identify competitive advantages, and refine strategies for market share growth.
Drake's top competitors based on customer cross-visitation are McDonald's (13.16%), Chick-fil-A (7.97%), Cracker Barrel Old Country Store (6.89%), Texas Roadhouse (6.35%), and Taco Bell (6.19%). This indicates shared customer base.
Analyzing traffic workload helps optimize staffing, manage resources effectively, and improve customer experience during peak and off-peak hours.
Drake's experiences peak traffic between 17:00 (5 PM) and 19:00 (7 PM), with the highest workload at 18:00 (6 PM) with 70.02. Traffic is minimal between midnight and 10:00 (10 AM). Managing resources is crucial during peak hours.
Analyzing consumer segments informs targeted marketing and positioning strategies based on demographic insights (Gender, Generation) and helps improve engagement.
Drake's customer base shows a higher affinity towards women (94), while men are 105. Gen X shows high affinity at 130, whereas Gen Y and Gen Z are under-indexed with 84 and 85 respectively.