Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Drake's performance in the United States and how they change over time
See what factors influence Drake's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Drake's' competitors in the United States
An analysis of Drake's' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Drake's is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Drake's market performance is at the 54th percentile, indicating an average market standing in the Cafe & Restaurants industry in the United States. This suggests moderate competitive strength. Performance peers in the same percentile range include Penn Station East Coast Subs, Seasons 52, El Platanal, Pollos & Jarras, Bill Miller BBQ, and Taqueria Taxco.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Drake's overall CSAT is 80%, a 2.5 percentage point increase year-over-year, indicating improved customer happiness. Indiana shows the highest CSAT at 85% with a 6.8 percentage point increase, while Alabama has a CSAT of 84% but decreased by 4 percentage points. CSAT was highest in July 2025.
Average check reflects spending per customer, crucial for revenue insights and pricing strategy optimization.
Drake's overall average check is $27.30, a 7.1% decrease year-over-year. Missouri has the highest average check at $30.90. The average check was highest in July 2025. The decrease suggests a need to analyze pricing or customer spending habits.
Outlet count indicates brand reach and expansion, reflecting market presence and growth strategy effectiveness.
Drake's has 14 outlets in Kentucky, the highest number among the listed states. Tennessee has 7 outlets, while Indiana has 3. Missouri, North Carolina, Alabama and Illinois each have 1 outlet. This distribution highlights Kentucky as a key market.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Drake's top competitors based on customer cross-visitation are McDonald's (10.43%), Chick-fil-A (6.75%), Texas Roadhouse (5.11%), Taco Bell (4.91%), and Cracker Barrel Old Country Store (4.81%). This indicates that customers who visit Drake's also frequently visit these fast-food and casual dining chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Drake's experiences peak traffic workload between 5 PM and 7 PM, with the highest workload at 6 PM (68.79). Traffic is minimal between midnight and 10 AM. This data suggests the need for increased staffing during evening hours.
Consumer segments reveal audience demographics, enabling targeted marketing and product development strategies.
Drake's customer base shows a high affinity for women (96%) and men (104%). Gen X is overrepresented (127%), indicating high affinity, while Gen Y (82%) and Gen Z (85%) are underrepresented, suggesting lower affinity compared to the average consumer.