Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence The Coffee Club performance in the New Zealand and how they change over time
See what factors influence The Coffee Club performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Coffee Club' competitors in the New Zealand
An analysis of The Coffee Club' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
The Coffee Club is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Coffee Club holds a leading market position with a 99th percentile. This signifies the brand's strong competitive standing. Performance peers in the same range include Chicking, Cobb & Co, RE Burger, Goode Brothers, Burger King and Slowlane Cafe.
Customer satisfaction reflects brand perception and loyalty, directly impacting sales and long-term sustainability in the cafe industry.
The Coffee Club's overall customer satisfaction is 79%, up by 3.3 percentage points year-over-year. Canterbury shows the highest satisfaction at 90%, while Auckland reports 74%. Waikato and Wellington show significant CSAT growth.
Average check indicates customer spending per visit, influencing revenue and profitability in the competitive cafe and restaurant sector.
The Coffee Club's average check is 31.1 NZD, a 1.6% increase year-over-year. Waikato has the highest average check at 36.9 NZD. Bay of Plenty recorded the lowest average check of 26.3 NZD.
Outlet count indicates market reach and brand presence, crucial for capturing market share in the cafe and restaurant industry.
The Coffee Club has 39 outlets in Auckland, making it the region with the highest concentration. Canterbury and Bay of Plenty each have 6 outlets. Southland and Taranaki have the least amount of outlets at 1 each.
Analyzing competitors reveals market dynamics and customer preferences, crucial for strategic positioning and competitive advantage.
The top 5 competitors based on cross-visitation are McDonald's (15.45%), KFC (6.28%), Subway (4.45%), Burger King (4.19%), and Pizza Hut (3.93%). This shows where The Coffee Club's customers are also spending their time.
Traffic workload patterns optimize staffing and promotions, improving customer experience and operational efficiency during peak hours.
Traffic at The Coffee Club peaks around 12:00 PM, with a workload of 66.28. There is a rise in traffic that starts at 7:00 AM, which suggests a breakfast rush. Traffic is at its lowest between 0:00 AM and 6:00 AM.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance with different demographic groups.
Women and Gen Y show high affinity, with indexes of 95 and 139, respectively. Men's affinity index is 104 and Gen X is 71. This suggest that The Coffee Club resonates more strongly with women and younger generations.