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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Jefferson's performance in the United States and how they change over time
See what factors influence Jefferson's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Jefferson's is right in the middle
Sample of brands in the same percentile
An analysis of Jefferson's' competitors in the United States
An analysis of Jefferson's' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Jefferson's market performance is at the 51st percentile, indicating an average market position. This means Jefferson's has an average market standing relative to its competitors. Performance peers in the same percentile range include Der Dutchman, Café Zupas, and BrewDog.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores are crucial for sustainable success.
Jefferson's overall customer satisfaction is 85%, a 9.9 percentage point increase year-over-year, indicating improved customer sentiment. Alabama shows the highest CSAT at 89%, while Tennessee has the lowest at 75%, suggesting regional variations in customer experience.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue and profitability. Monitoring trends helps optimize menu and promotions.
Jefferson's average check is $23.50, a 0.5% decrease year-over-year. Alabama has the highest average check at $24.70, while Kansas has the lowest at $18.10. This suggests potential regional differences in menu preferences or pricing strategies.
Outlet count indicates brand reach and market presence, affecting accessibility and revenue potential. Expansion strategies rely on understanding outlet distribution.
Jefferson's has the most outlets in Georgia (13), followed by Alabama (11). Missouri and Kansas have the fewest outlets, with 2 and 4 respectively, indicating regional concentration in outlet presence.
Identifying top competitors through cross-visitation patterns helps refine marketing strategies and differentiate offerings to capture market share.
Jefferson's customers also frequently visit McDonald's (11.02%), Chick-fil-A (6.99%), and Waffle House (5.93%). Wendy's and Taco Bell share the same cross visitation (5.72%). This indicates that Jefferson's competes with these brands for customer visits.
Traffic workload analysis by hour helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Jefferson's experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload at 64.26% at 6:00 PM. Traffic is minimal between midnight and 9:00 AM, indicating the need for adjusted staffing during these hours.
Analyzing consumer segments by gender and generation informs targeted marketing, product positioning, and personalized customer experiences, enhancing engagement and loyalty.
Women show a high affinity (97%) and Men show a high affinity (102%) for Jefferson's. Gen X is overrepresented (131%), while Gen Y is underrepresented (70%). Gen Z shows a high affinity (95%).