Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Jefferson's performance in the United States and how they change over time
See what factors influence Jefferson's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Jefferson's' competitors in the United States
An analysis of Jefferson's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Jefferson's is in the top 1% of brands
Sample of brands in the same percentile
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Jefferson's holds a leading market position in the United States' Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1%. This indicates high competitive strength. Performance peers include El Sushi by Soya - Express Asian Food, Soya Sushi Bar, Dick's Last Resort, Mr.Crabby's Cajun Seafood & Bar, Pizza Inn, and CASA NEOS, all within the same percentile range.
Customer Satisfaction reflects brand perception, driving loyalty, and influencing purchasing decisions. High CSAT scores link to positive brand equity.
Jefferson's customer satisfaction (CSAT) is strong at 84%, a 7.6 percentage point increase year-over-year. Satisfaction varies by state: Alabama leads at 88%, followed by Georgia (85%), Missouri (83%), and Kansas (78%). Tennessee shows a slight decrease to 74%. The dynamic CSAT data shows fluctuation, peaking in June 2025.
Average Check reveals customer spending habits and pricing effectiveness. Tracking this KPI can inform menu and promotional strategies.
Jefferson's overall average check is $23.50, a 4.4% decrease year-over-year. By state, Tennessee has the highest average check at $24.50, followed by Alabama ($24.40), Georgia ($22.90), Kansas ($20.20) and Missouri ($20.00). Dynamic data shows a slight decline in average check throughout the observed period.
Tracking outlet count indicates brand reach and expansion. This KPI is a direct measure of business growth and market penetration.
Jefferson's has varying numbers of outlets across states. Georgia leads with 13 outlets, followed by Alabama (10), Tennessee (7), Kansas (4), and Missouri (2). This distribution reflects the brand's geographic focus and market presence.
Competitor analysis identifies key players and customer preferences. This KPI informs competitive strategies and highlights areas for improvement.
Jefferson's customers also frequently visit McDonald's (12.94%), Chick-fil-A (8.15%), Wendy's (6.23%), Cracker Barrel Old Country Store (6.07%), and Sonic Drive-In (5.75%). This cross-visitation data indicates these brands are primary competitors, suggesting overlap in customer base.
Traffic Workload reveals peak hours and staffing needs. This KPI informs operational efficiency and improves customer experience.
Jefferson's traffic workload varies significantly by hour. Peak traffic occurs between 12:00 PM and 7:00 PM, with the highest workload at 64.89% at 6:00 PM (18:00). Traffic is minimal during early morning hours (0:00 to 8:00), highlighting periods of low operational demand.
Understanding consumer segments allows for targeted marketing. Analyzing gender and generational affinity enhances campaign relevance and effectiveness.
Jefferson's customer base shows high affinity among women (99 Index) and men (101 Index). Generational data shows Gen X over-represented (135 Index), indicating strong affinity, while Gen Y (73 Index) and Gen Z (88 Index) are under-indexed, suggesting less affinity relative to the average consumer.
Cafés & Restaurants