Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Waffle House performance in the United States and how they change over time
See what factors influence Waffle House performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Waffle House' competitors in the United States
An analysis of Waffle House' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Waffle House is in the top 21% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Waffle House's market performance is at the 79th percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same percentile range include LongHorn Steakhouse, Chili's Grill & Bar, Golden Corral Buffet & Grill, and Arby's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Waffle House has an overall CSAT of 77%, a slight increase of 0.3 percentage points year-over-year. Customer satisfaction varies by state, with Massachusetts showing the highest CSAT at 87% and Illinois showing the largest growth of 15 percentage points.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Waffle House is $17.10 USD, a 2.7% increase year-over-year. Massachusetts has the highest average check at $20.30 USD. The average check has slightly decreased from June to August 2025.
Outlet count indicates brand reach and market presence. A larger number of outlets can lead to greater brand visibility and accessibility for customers.
Waffle House has the most outlets in Georgia (447), followed by Florida (194) and North Carolina (187). This distribution highlights the brand's strong regional presence in the Southeastern United States.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers.
The top competitors for Waffle House, based on cross-visitation, are McDonald's (19.29%), Chick-fil-A (8.92%), Wendy's (7.94%), Taco Bell (7.82%), and Burger King (7.10%). This indicates a significant overlap in customer base with major fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Waffle House experiences peak traffic between 8 AM and 11 AM, with the highest workload at 10 AM (66.59%). Traffic is lowest between 3 AM and 5 AM. This data informs staffing and operational decisions.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Waffle House's customer base shows a higher affinity towards women (88%) and men (111%). Gen X shows high affinity (124%), while Gen Y (81%) and Gen Z (78%) are under-indexed, suggesting opportunities for targeted engagement.