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Managing Partner, Global Business Development
See what factors influence Waffle House performance in the United States and how they change over time
See what factors influence Waffle House performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Waffle House' competitors in the United States
An analysis of Waffle House' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Waffle House is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand strength through its share of foot traffic, highlighting customer preference and competitive positioning in the industry.
Waffle House's Market Performance is at the 99th percentile, indicating a leading position. This suggests strong customer preference and competitive strength. Performance peers within the same range include Golden Corral Buffet & Grill, CAVA, Twin Peaks, Arby's, Culver's and Wingstop.
Customer Satisfaction (CSAT) reflects how well a brand meets customer expectations, influencing loyalty and repurchase rates for sustainable growth.
Waffle House's overall CSAT is 75%, with a slight increase of 0.2 percentage points year-over-year. States like Massachusetts show high CSAT (90%), while West Virginia shows significant growth (7.1pp). Dynamic CSAT data indicates fluctuations between 74.03% and 76.70%.
Average Check tracks customer spending per visit, crucial for revenue forecasting, menu optimization, and understanding customer purchasing behavior.
The overall Average Check for Waffle House is $17.20, up 2.1% year-over-year. Massachusetts shows the highest Average Check ($21.10). Dynamic data shows monthly fluctuations between $16.99 and $17.34.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and accessibility to customers across different locations.
Waffle House has the most outlets in Georgia (441), followed by Florida (188) and North Carolina (185). This distribution highlights key markets and areas for potential expansion.
Competitor analysis identifies key rivals and customer overlap, guiding strategies for differentiation and market share gains in the competitive landscape.
McDonald's is the top competitor with 20.40% cross-visitation from Waffle House customers, followed by Chick-fil-A (8.90%), Wendy's (8.56%), Taco Bell (8.38%), and Burger King (7.85%). This indicates shared customer bases with major fast-food chains.
Traffic Workload identifies peak hours, enabling optimized staffing and resource allocation to enhance customer experience and operational efficiency.
Waffle House experiences peak traffic between 09:00 AM and 11:00 AM, with workload values ranging from 62.84 to 66.93. The lowest traffic occurs between 02:00 AM and 05:00 AM, ranging from 15.22 to 18.86.
Consumer segment analysis by gender and generation informs tailored marketing, resonating with specific demographics and improving engagement effectiveness.
Women show a high affinity (89) and Men show over-representation (110). Gen X is over-represented (126 affinity index) while Gen Y (81) and Gen Z (76) are under-represented relative to the average consumer.