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Managing Partner, Global Business Development
See what factors influence Café Zupas performance in the United States and how they change over time
See what factors influence Café Zupas performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Café Zupas' competitors in the United States
An analysis of Café Zupas' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Café Zupas is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Café Zupas, with a market performance percentile of 99 in the United States' Cafe & Restaurants industry, holds a leading position. This signifies a strong brand presence and customer preference, placing it in the top 1% of brands. Performance peers in a similar range include Chickie's & Pete's, HASHTAG INDIA, Bocas Grill, McGuire's Irish Pub, Whelihan's Pub Restaurant, and Kilwins Chocolate & Ice Cream Shop.
Customer satisfaction (CSAT) reflects customer happiness, affecting loyalty and brand perception. It is a key indicator of service and product quality.
Café Zupas' overall customer satisfaction (CSAT) is 69%, a decrease of 9.4 percentage points year-over-year. CSAT varies by state, with Illinois showing the highest satisfaction at 81% (up 9 percentage points) and Idaho the lowest at 68% (down 16 percentage points). This indicates a need to investigate and address satisfaction issues, particularly in states where CSAT has declined.
Average check reveals customer spending habits and menu pricing effectiveness, helping optimize revenue strategies.
Café Zupas' overall average check is $18.20, a 2.7% increase year-over-year. Illinois has the highest average check at $19.70, while Wisconsin has the lowest at $17.90. Stable average check indicates consistent pricing and spending trends over the last three months, ranging from approximately $17.66 to $18.83.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for Café Zupas, based on customer cross-visitation, are McDonald's (11.59%), Starbucks (7.11%), Chick-fil-A (6.13%), Wendy's (5.94%), and In-N-Out Burger (5.45%). This data indicates that customers who visit Café Zupas also frequent these fast-food and cafe chains, suggesting potential areas for competitive focus and differentiation.
Understanding consumer segments allows tailored marketing strategies, maximizing engagement and resonance with target demographics.
Café Zupas exhibits a slightly higher affinity among women (112 index) compared to men (89 index). Among generations, Gen Z shows the highest affinity (125 index), while Gen X is around average (100 index) and Gen Y is slightly under-indexed (95 index). These insights suggests opportunities for tailoring marketing messages to appeal to female consumers and Gen Z.