Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mì Cay Sasin performance in the Vietnam and how they change over time
See what factors influence Mì Cay Sasin performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·May – Jul 25
Mì Cay Sasin is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
An analysis of Mì Cay Sasin' competitors in the Vietnam
An analysis of Mì Cay Sasin' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Mì Cay Sasin holds the 99th percentile, which means it's a leading brand. This position reflects strong market standing compared to competitors like Truyền Thuyết Champong, Dookki, Phuc Long, 34 Restaurant, Bánh Tráng Phú Cường Cơ sở, and Mì cay Yagami.
Customer Satisfaction (CSAT) reflects customer happiness. High CSAT leads to loyalty and positive word-of-mouth, boosting brand reputation.
Mì Cay Sasin's overall CSAT is 75%, a 5.5pp increase year-over-year, showing improved customer happiness. However, Đồng Nai Province shows 64% CSAT, with a -27.3pp drop, indicating potential service issues that need attention.
Average Check reveals spending per customer. Tracking it helps understand customer value and optimize pricing strategies for revenue growth.
Mì Cay Sasin's overall average check is 107.8K VND, a 6% decrease year-over-year. Đồng Nai Province average check is 93.6K VND with no change. Fluctuations may indicate shifts in menu preferences or economic factors impacting spending.
Outlet count shows brand reach. More outlets can mean higher visibility and sales. Location strategy reveals target markets.
Mì Cay Sasin has outlets in multiple provinces. Hà Tĩnh Province leads with 4 outlets, followed by Đồng Nai Province with 2. Vĩnh Long, Phú Thọ, Nghệ An, Long An and Đắk Lắk each have 1. This distribution highlights key market areas.
Competitor analysis identifies key rivals. Cross-visitation data reveals customer preferences, informing strategies to gain market share.
Mì Cay Sasin's customers also frequently visit Jollibee (4.98%), Highlands Coffee (4.61%), and KFC (4.48%). Understanding these cross-visitation patterns can guide targeted promotions to attract customers from competitors.
Traffic workload shows peak hours. Understanding customer traffic helps optimize staffing and resource allocation for better service.
Mì Cay Sasin experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (67.66%). This information is crucial for staffing and managing resources during busy times.
Consumer segments reveal who your customers are. Understanding demographics helps tailor marketing and improve product appeal.
Mì Cay Sasin's customer base has high affinity for Women (110) and Gen Z (174), indicating they are overrepresented. Gen Y has an affinity of 71. Men and GenX consumers has low affinity, they are underrepresented relative to the average consumer. Targeted marketing should focus on appealing to Women and Gen Z.