Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mì Cay Sasin performance in the Vietnam and how they change over time
See what factors influence Mì Cay Sasin performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mì Cay Sasin' competitors in the Vietnam
An analysis of Mì Cay Sasin' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Mì Cay Sasin is in the top 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mì Cay Sasin's market performance is at the 85th percentile, indicating an above-average market standing. This means the brand outperforms many competitors in Vietnam's Cafe & Restaurants industry. Performance peers in a similar range include Bánh Tráng Phú Cường Cơ sở, Vua Chả Cá, and Highlands Coffee.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps improve service, retain customers, and boost brand loyalty and positive word-of-mouth.
Mì Cay Sasin's overall CSAT is 84%, a 4.4 percentage point increase year-over-year, indicating improved customer happiness. However, CSAT varies by location, with Đồng Nai Province showing a significant decrease (-18.4pp) and Huế showing a slight increase (2.6pp). This suggests a need to investigate and address satisfaction issues in Đồng Nai Province.
Average check (Avg Check) indicates how much customers spend per visit. Monitoring Avg Check helps understand spending habits and optimize pricing strategies.
Mì Cay Sasin's overall average check is 124.3K VND, a 12.8% increase year-over-year, suggesting customers are spending more per visit. Average check varies by location, with Huế at 125K VND and Đồng Nai Province at 97.1K VND. This data can inform localized pricing or promotional strategies.
Number of outlets indicates brand reach. Tracking outlet distribution helps understand market penetration and identify expansion opportunities in different regions.
Mì Cay Sasin has a varying number of outlets across different provinces in Vietnam. Hà Tĩnh Province has the most outlets (4), while several other provinces including Đồng Nai, Vĩnh Long, Tây Ninh, Huế, Phú Thọ, Nghệ An, and Đắk Lắk each have fewer outlets. This distribution highlights key areas of operation and potential areas for expansion.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns helps refine marketing strategies and strengthen competitive positioning.
The top competitors for Mì Cay Sasin, based on customer cross-visitation, are Jollibee (4.91%), Highlands Coffee (2.67%), KFC (2.51%), Pizza 4P's (2.13%), and Haidilao (2.02%). This indicates that customers who visit Mì Cay Sasin also frequently visit these brands, suggesting they are direct competitors for the same customer base.
Traffic workload by hour shows peak times. Understanding traffic patterns helps optimize staffing, manage resources, and improve customer experience during busy periods.
Mì Cay Sasin experiences peak traffic workload between 17:00 and 20:00 (5 PM to 8 PM), with the highest workload at 19:00 (7 PM). Traffic starts increasing significantly from 8:00 (8 AM) and remains high throughout the day. This data suggests the need for increased staffing and resource allocation during peak hours to manage customer flow effectively.
Consumer segments reveal customer demographics. Understanding gender and generational mix helps tailor marketing messages and product offerings to specific groups.
Mì Cay Sasin's customer base shows a high affinity towards women (110 index) and Gen Z (160 index). Men are under-indexed (92 index), as are Gen X (31 index) and Gen Y (73 index). This suggests that Mì Cay Sasin resonates strongly with Gen Z women, while there is an opportunity to increase engagement with other segments.