Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence HELL Pizza performance in the New Zealand and how they change over time
See what factors influence HELL Pizza performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of HELL Pizza' competitors in the New Zealand
An analysis of HELL Pizza' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
HELL Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
HELL Pizza holds a leading market position in New Zealand's Cafe & Restaurants sector with a 99th percentile ranking. This indicates strong brand preference and market share, placing it in the top 1% of brands. Competitors like Popeyes Famous Louisiana Chicken, St Pierres Sushi, Starbucks, Wendy's, Pizza Club and Columbus Coffee are also at the same level.
Customer Satisfaction (CSAT) measures how well HELL Pizza's products and services meet customer expectations, impacting loyalty and brand reputation.
HELL Pizza's overall customer satisfaction is at 79%, a 9 percentage point increase year-over-year. Tasman leads with 88% CSAT, showing substantial growth (31.1pp). Auckland and Wellington show solid satisfaction at 81%. Waikato experienced a CSAT decrease to 76%, while Canterbury showed a modest rise to 69%.
Average Check reflects the typical transaction value, indicating customer spending habits and the potential for revenue optimization.
HELL Pizza's overall average check is 35.4 NZD, a 15.6% increase year-over-year. Canterbury has the highest average check at 45.4 NZD, followed by Manawatū-Whanganui at 43.5 NZD. Auckland has the lowest average check at 31.7 NZD, indicating varied regional spending habits.
Tracking Number of Outlets indicates brand reach and market presence across different geographic locations, influencing accessibility.
HELL Pizza has 28 outlets in Auckland, reflecting a strong presence. Wellington follows with 15 outlets, while Canterbury has 10. Waikato has 7, and Manawatū-Whanganui has 5. Other regions like Bay of Plenty, Otago, Hawke's Bay, Tasman and Taranaki have fewer outlets.
Competitor analysis identifies key players attracting the same customer base, revealing competitive dynamics and areas for strategic differentiation.
McDonald's is a major competitor with a 23.59% cross-visitation rate among HELL Pizza customers. Other notable competitors include KFC (10.77%), Domino's Pizza (9.74%), Burger King (8.72%), and BurgerFuel (7.18%), indicating shared customer preferences in the fast-food sector.
Traffic Workload distribution reveals peak hours, enabling staffing optimization and resource allocation to meet customer demand efficiently.
HELL Pizza experiences peak traffic between 11:00 AM and 9:00 PM, with the highest workload between 4:00 PM and 6:00 PM. Traffic is minimal during early morning hours, indicating a need for optimized staffing and resource allocation to match demand.
Consumer segments analysis guides targeted marketing by understanding demographic traits and preferences of HELL Pizza patrons.
HELL Pizza's customer base shows a higher affinity towards women (77%) and Gen Y (152%). Gen X shows lower affinity (36%). The affinity index suggests that female and Gen Y consumers are overrepresented, while Gen X consumers are underrepresented within the brand's customer base.