Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hecho En Mexico performance in the Australia and how they change over time
See what factors influence Hecho En Mexico performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hecho En Mexico' competitors in the Australia
An analysis of Hecho En Mexico' competitors in the Australia
In Cafés & Restaurants
·Jul – Sep 25
Hecho En Mexico is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hecho En Mexico's market performance is at the 70th percentile, indicating an average/above average market standing. This means the brand attracts more customers than approximately 70% of its competitors in Australia's Cafe & Restaurants industry. Performance peers in the adjacent percentile range include San Churro and Ho Jiak.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Hecho En Mexico has a high overall CSAT of 91% in Australia, though it decreased by 0.7 percentage points year-over-year. Victoria and Queensland show the highest CSAT at 92%, with growth. South Australia has a lower CSAT of 86% with a decrease. This indicates generally strong customer approval, with regional variations.
Average check (transaction value) indicates spending per customer, influencing revenue. Monitoring trends helps optimize pricing and promotions.
The overall average check for Hecho En Mexico in Australia is 51.1 AUD, a decrease of 1.1% year-over-year. Australian Capital Territory has the highest average check at 68.1 AUD. South Australia has the lowest average check at 47.9 AUD. This suggests a slight decrease in customer spending compared to the previous year.
Outlet count reflects brand reach and market presence. Growth indicates expansion and investment; decline may signal consolidation or challenges.
Hecho En Mexico has 21 outlets in Victoria, representing the majority of its presence in Australia. New South Wales has 2 outlets, while South Australia, Queensland, and Australian Capital Territory each have 1 outlet. This shows a strong concentration in Victoria with limited presence elsewhere.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for Hecho En Mexico, based on cross-visitation, are McDonald's (4.50%), KFC (2.78%), Hungry Jack's Burgers (2.57%), Guzman y Gomez (1.93%), and Betty's Burgers (1.71%). This indicates that customers who visit Hecho En Mexico also frequently visit these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing, resource allocation, and targeted marketing efforts.
Hecho En Mexico experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (58.71%). Traffic is minimal between midnight and 8:00. This data suggests the brand is most popular during dinner hours.
Understanding consumer segments allows for targeted marketing, product development, and personalized customer experiences, maximizing ROI.
Hecho En Mexico's customer base shows a high affinity towards women (115 index) and Gen Y (129 index). Men are under-indexed (87 index), as are Gen X (40 index) and Gen Z (89 index). This suggests that the brand resonates more strongly with women and Gen Y consumers.