Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Zambrero performance in the Australia and how they change over time
See what factors influence Zambrero performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Zambrero' competitors in the Australia
An analysis of Zambrero' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Zambrero is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, showing competitive strength and customer preference within its industry.
Zambrero's market performance is in the top 1% (leading position). This indicates a strong competitive advantage and high customer preference compared to peers like Red Rooster, Grill'd, and San Churro, which are also in the top 1%.
Customer satisfaction is crucial as it reflects customer loyalty, affects brand reputation, and directly influences revenue and business growth.
Zambrero's overall customer satisfaction is 73%, up 0.8 percentage points year-over-year. Victoria shows the highest satisfaction (81%), while Tasmania is the lowest (66%). There are negative trends in customer satisfaction in Queensland and New South Wales.
Average check reveals customer spending habits, reflecting menu appeal and pricing strategy, impacting revenue and profitability.
Zambrero's overall average check is 22 AUD, up 7.1% year-over-year. Tasmania has the highest average check (31 AUD), while South Australia has the lowest (21.1 AUD). There is no data about average check change in states.
Outlet count indicates brand reach and market presence, influencing accessibility, brand visibility, and overall revenue potential.
Zambrero has the most outlets in Western Australia (63), followed by Queensland (61). Tasmania has the fewest outlets (10). The distribution of outlets varies significantly by state.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning, marketing, and product development.
Zambrero's top competitors based on customer cross-visitation are McDonald's (12.94%), KFC (8.17%), Hungry Jack's Burgers (6.68%), Guzman y Gomez (5.62%), and Subway (4.67%). This indicates that customers who visit Zambrero also frequent these establishments.
Traffic workload by hour reveals peak and off-peak times, guiding staffing, inventory, and marketing efforts for optimal resource allocation.
Zambrero's peak traffic workload occurs between 12:00 PM and 6:00 PM, with the highest workload at 12:00-1:00 PM. Traffic is significantly lower during early morning hours (12:00 AM - 9:00 AM).
Understanding consumer segments helps tailor marketing, improve engagement and enhance customer loyalty by aligning with segment preferences.
Zambrero's customer base shows a high affinity for Women (90), indicating that this segment is overrepresented. Among generations, Gen Y (133) shows the highest affinity, indicating they have strong interest in the brand. Gen X and Gen Z are under-indexed.