Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Guzman y Gomez performance in the Australia and how they change over time
See what factors influence Guzman y Gomez performance in the Australia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Guzman y Gomez' competitors in the Australia
An analysis of Guzman y Gomez' competitors in the Australia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Guzman y Gomez is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, reflecting customer preference and competitive strength within the Cafe & Restaurants industry.
Guzman y Gomez holds a leading market performance position at the 99th percentile. This indicates a strong competitive advantage, suggesting high customer preference relative to peers like Kickin'Inn, Subway, Hungry Jack's Burgers, Domino's Pizza, Chatkazz and KFC all within the same percentile range.
Customer Satisfaction indicates brand health, customer loyalty and helps identify areas needing improvement to enhance the customer experience.
Guzman y Gomez has an overall customer satisfaction of 65%, with a slight increase of 0.3 percentage points year-over-year. The Australian Capital Territory shows the highest satisfaction at 84%, while Queensland reports the lowest at 59%. There is volatility from 61.17 in May to 67.96 in June, then down to 65.26 in July. Western Australia experienced a decrease in satisfaction.
Average Check measures customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior trends.
The overall average check for Guzman y Gomez is 29.6 AUD, reflecting a 15.7% increase year-over-year. Australian Capital Territory has the highest average check at 112.4 AUD. The average check shows growth from 28.01 AUD in May to 32.39 AUD in July.
Number of Outlets shows brand's market reach, expansion strategy and potential operational effectiveness across different locations.
Guzman y Gomez has the most outlets in Queensland (75), followed by New South Wales (74). Victoria has 35 outlets, while the Northern Territory has the fewest with 2 outlets. This distribution reflects the brand's strategic focus and investment in specific regions.
Understanding competitor visitation patterns shows direct competition and opportunities to differentiate, attracting shared customers.
McDonald's is the most frequently cross-visited brand by Guzman y Gomez customers (18.13%), followed by Hungry Jack's Burgers (9.41%) and KFC (9.35%). This indicates these brands compete for the same customer base within the Cafe & Restaurants industry.
Analyzing traffic workload by hour optimizes staffing, service, and promotional strategies during peak and off-peak times.
Traffic workload for Guzman y Gomez peaks between 12:00 PM and 7:00 PM, with the highest traffic at 65.46 around 6:00 PM. The lowest traffic occurs between 1:00 AM and 5:00 AM, indicating when staffing levels could be reduced.
Understanding consumer segments allows for targeted marketing efforts, product personalization, and improved customer engagement.
Women show 87 affinity index compared to men's 110, which suggest under-indexed representation of women, compared to men. Men are over-indexed. Among generations, Gen Y exhibits the highest affinity (118), while Gen X (72) and Gen Z (69) are under-indexed.