Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Guzman y Gomez performance in the Australia and how they change over time
See what factors influence Guzman y Gomez performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Guzman y Gomez' competitors in the Australia
An analysis of Guzman y Gomez' competitors in the Australia
In Cafés & Restaurants
·Jul – Sep 25
Guzman y Gomez is in the top 14% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Guzman y Gomez's market performance is at the 86th percentile, indicating an above-average market position. This means the brand outperforms many competitors in attracting customers. Performance peers in a similar range include El Jannah Chicken, Betty's Burgers, and Subway.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong customer base.
Guzman y Gomez has an overall customer satisfaction of 67%, a 1.1 percentage point increase year-over-year. The Australian Capital Territory shows the highest CSAT at 87%, while Western Australia has a lower CSAT at 73%.
Average check reveals customer spending habits, influencing revenue and profitability. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for Guzman y Gomez is 29.9 AUD, a 15.6% increase year-over-year. The Australian Capital Territory has the highest average check at 123.5 AUD, while Victoria has a lower average check at 26 AUD.
Outlet count indicates brand reach and market presence. Expansion strategies are guided by outlet distribution and performance across regions.
Guzman y Gomez has the most outlets in Queensland (81), followed by New South Wales (76) and Victoria (42). The Northern Territory has the fewest outlets (2), indicating a smaller presence in that region.
Competitor analysis identifies key rivals and customer overlap, informing strategies to gain market share and differentiate the brand.
The top competitors for Guzman y Gomez, based on cross-visitation, are McDonald's (17.13%), Hungry Jack's Burgers (8.99%), and KFC (8.80%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing customer satisfaction.
Guzman y Gomez experiences peak traffic workload between 6 PM and 7 PM, with the highest workload at 65.10. Traffic is lowest between 1 AM and 5 AM, indicating minimal activity during these hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Women show a high affinity (86) and Men show a very high affinity (112). Gen Y shows a high affinity (114), while Gen X (77) and Gen Z (59) are under-indexed, suggesting opportunities for targeted engagement.