Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Guzman y Gomez performance in the Australia and how they change over time
See what factors influence Guzman y Gomez performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Guzman y Gomez is in the top 14% of brands
Sample of brands in the same percentile
An analysis of Guzman y Gomez' competitors in the Australia
An analysis of Guzman y Gomez' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Guzman y Gomez's market performance is at the 86th percentile in Australia's Cafe & Restaurants industry, indicating an above-average market standing. This means Guzman y Gomez outperforms many competitors in attracting customers. Performance peers in a similar range include El Jannah Chicken, Betty's Burgers, and Subway.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Guzman y Gomez in Australia, based on cross-visitation, are McDonald's (17.71%), Hungry Jack's Burgers (9.11%), and KFC (8.45%). This indicates a significant overlap in customer base, suggesting these brands are primary alternatives for Guzman y Gomez customers.
Traffic workload analysis optimizes staffing and resource allocation based on peak and off-peak hours.
Guzman y Gomez experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (65.33%). The lowest traffic workload occurs between 1:00 and 4:00. This data informs staffing and resource allocation strategies to efficiently manage customer flow during peak hours.
Understanding consumer segments enables targeted marketing and product development based on demographics.
Guzman y Gomez's customer base shows a high affinity towards women (85%) and Gen Y (116%). This suggests that women and Gen Y are overrepresented among Guzman y Gomez's customers. Gen X (78%) and Gen Z (69%) are underrepresented.