Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Australia and how they change over time
See what factors influence KFC performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Australia
An analysis of KFC' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Australia holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference and competitive advantage relative to peers like McDonald's, Hungry Jack's Burgers, Kickin'Inn, Guzman y Gomez, Subway and Domino's Pizza, which also share the same leading percentile range.
Customer satisfaction is a key indicator of brand loyalty and directly impacts long-term revenue and brand reputation.
Overall customer satisfaction for KFC in Australia is 54%, a 13.1 percentage point increase year-over-year. Tasmania and Australian Capital Territory show the highest satisfaction at 74% and 72% respectively, also showing 30pp and 31.2pp growth. This positive trend indicates improved customer experiences and stronger brand perception.
Average check reflects customer spending habits and the effectiveness of upselling strategies, impacting revenue per transaction.
The overall average check for KFC in Australia is 28.8 AUD, a 3.1% increase year-over-year. The highest average check is observed in Australian Capital Territory and Tasmania, both at 32.3 AUD. A rising average check suggests customers are spending more per visit.
The number of outlets indicates brand reach and market penetration, reflecting investment and expansion strategies.
KFC has 261 outlets in New South Wales, the highest number in Australia, followed by Victoria with 214 outlets. This distribution reflects KFC's strategic presence across key regions, influencing accessibility and market coverage.
Understanding top competitors and cross-visitation patterns reveals direct competition and customer preferences.
McDonald's is the top competitor for KFC in Australia, with a cross-visitation rate of 25.77%. Hungry Jack's Burgers follows with 12.22%. This indicates that a significant portion of KFC's customers also visit these competing fast-food chains.
Analyzing traffic workload by hours identifies peak times and helps optimize staffing and resource allocation.
KFC in Australia experiences peak traffic between 17:00 and 18:00 (5:00 PM - 6:00 PM), with a traffic workload of 67.74%. Traffic begins to ramp up significantly from 10:00 AM. This data informs optimal operational planning during high-demand periods.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies for better engagement.
KFC's customer base in Australia has a high affinity towards women(index 75) and men (index 120), it means men affinity index is higher than women. The brand also appeals to Gen X (index 105), Gen Y (index 100), and Gen Z (index 91), showing broad appeal across generations.