Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Australia and how they change over time
See what factors influence KFC performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Australia
An analysis of KFC' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Australia holds a leading market performance at the 97th percentile. This indicates a strong market presence, placing it in the top 3% of brands. Peers like Subway, Domino's Pizza, and Guzman y Gomez are not in the same percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
KFC's overall customer satisfaction in Australia is 57%, a 16.5 percentage point increase year-over-year. Tasmania shows the highest CSAT at 77%, with a significant growth of 34.4 percentage points. The CSAT has increased from 55.88 in June 2025 to 58.42 in August 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for KFC in Australia is 29 AUD, a 3.3% increase year-over-year. The Australian Capital Territory has the highest average check at 32.1 AUD. The average check has increased from 28.37 AUD in June 2025 to 29.68 AUD in August 2025.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
KFC has the most outlets in New South Wales (265), followed by Victoria (220) and Queensland (185). The number of outlets in each state reflects KFC's distribution strategy across Australia.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's is the top competitor for KFC in Australia, with a cross-visitation rate of 24.72%. Hungry Jack's Burgers follows with 11.57%. This indicates a significant overlap in customer base between KFC and McDonald's.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
KFC's peak traffic workload in Australia occurs between 17:00 and 19:00, reaching 67.69% at 18:00. The lowest traffic workload is between 3:00 and 5:00. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women are overrepresented in KFC's customer base with an affinity index of 76, while men are significantly overrepresented with an affinity index of 121. Gen Y shows an affinity index of 103, while Gen X and Gen Z are underrepresented with affinity indexes of 91 and 84, respectively.