Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Australia and how they change over time
See what factors influence KFC performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Australia
An analysis of KFC' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
KFC is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance is at the 97th percentile, indicating a leading position in Australia's cafe and restaurant industry. This high percentile suggests strong brand preference and competitive advantage. Peers like Subway, Domino's Pizza, and Guzman y Gomez are in a lower percentile range.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's is the top competitor for KFC in Australia, with a cross-visitation rate of 26.40%. Hungry Jack's Burgers follows at 11.94%. Domino's Pizza, Guzman y Gomez, and Subway have lower cross-visitation rates, indicating less customer overlap.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
KFC's peak traffic workload in Australia occurs between 12:00 PM and 6:00 PM, with the highest workload at 6:00 PM (66.29). Traffic is significantly lower during early morning hours, indicating the need for adjusted staffing levels.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
KFC's consumer base in Australia shows a higher affinity among women (index 74) and men (index 122). Gen Y (index 104) and Gen X (index 99) show average affinity, while Gen Z (index 75) is under-indexed.