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Managing Partner, Global Business Development
See what factors influence Red Rooster performance in the Australia and how they change over time
See what factors influence Red Rooster performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Red Rooster' competitors in the Australia
An analysis of Red Rooster' competitors in the Australia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Red Rooster holds a leading market performance position at the 99th percentile. This signifies a strong competitive advantage in the Cafe & Restaurants industry in Australia. Its performance peers are all in the same range.
Customer satisfaction (CSAT) indicates loyalty and brand perception. High CSAT correlates with repeat business and positive word-of-mouth.
Red Rooster's overall customer satisfaction is 52%, showing a slight increase of 1.8 percentage points year-over-year. Satisfaction varies by state, with South Australia leading at 65% and Victoria lagging at 49%. The CSAT generally increased during the observed period.
Average check reflects spending per customer. Monitoring this KPI helps understand revenue trends and the impact of pricing strategies.
Red Rooster's average check is 25.5 AUD, a 2.4% increase year-over-year. Northern Territory has the highest average check at 28.2 AUD, while Victoria's is the lowest at 23.6 AUD. The dynamic data suggests a slight variation during the period.
Outlet count indicates brand reach and market presence. Expansion trends reflect growth strategy and potential market penetration.
Red Rooster has a significant presence with varying outlet counts across states. Queensland leads with 112 outlets, followed by Victoria (67) and Western Australia (63). The number of outlets in other states is significantly lower, indicating uneven market coverage.
Identifying key competitors is crucial for strategic positioning. Understanding cross-visitation helps refine marketing and loyalty programs.
Red Rooster's primary competitors based on customer cross-visitation are McDonald's (28.37%), Hungry Jack's Burgers (16.91%), and KFC (16.85%). Domino's Pizza (6.94%) and Guzman y Gomez (5.46%) also attract some of Red Rooster's customers.
Traffic workload by hour reveals peak demand. This information is vital for staffing, resource allocation, and optimizing customer experience.
Red Rooster experiences peak traffic workload between 12:00 PM (64.39) and 6:00 PM (65.93), with a significant surge starting at 9:00 AM (14.43). The workload gradually decreases after 7:00 PM.
Analyzing consumer segments allows for targeted marketing. Understanding gender and generational affinities enhances campaign relevance and ROI.
Red Rooster's customer base shows affinity variations across gender and generations. Women's affinity is at 76%, while men are over-represented with 119%. Gen X shows high affinity at 176%, while Gen Y has 74% and Gen Z has 82%.
