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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger Urge performance in the Australia and how they change over time
See what factors influence Burger Urge performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger Urge' competitors in the Australia
An analysis of Burger Urge' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger Urge is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger Urge's market performance is at the 67th percentile in the Cafe & Restaurants industry in Australia. This indicates an average/above average market standing. Performance peers in a similar range include RASHAYS, Zeus Street Greek and Schnitz.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business.
Burger Urge's overall customer satisfaction is 93%, up 8.9 percentage points year-over-year. Queensland shows the highest CSAT at 94%, while Northern Territory has the lowest at 76%. This indicates strong positive sentiment, especially in Queensland.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for Burger Urge is 32.9 AUD, a decrease of 4.6% year-over-year. Northern Territory has the highest average check at 84.3 AUD. This suggests a need to analyze pricing strategies.
Number of outlets indicates brand reach and market presence. More outlets can mean greater convenience and brand visibility.
Burger Urge has 22 outlets in Queensland, 8 in New South Wales, and 1 each in Victoria and Northern Territory. The majority of outlets are concentrated in Queensland.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge and retain customers.
The top competitors for Burger Urge, based on cross-visitation, are McDonald's (8.87%), KFC (5.24%), Hungry Jack's Burgers (3.63%), Guzman y Gomez (3.63%), and Subway (2.82%). McDonald's has the highest overlap in customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer service and revenue.
Burger Urge experiences peak traffic between 11 AM and 6 PM, with the highest workload around 12 PM (62.20%). Traffic is minimal before 9 AM and after 9 PM.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand affinity with specific groups.
Burger Urge's customer base shows a slightly higher affinity among women (index 102) compared to men (index 98). Gen X shows a high affinity (index 170), while Gen Y is also overrepresented (index 113).