Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger Urge performance in the Australia and how they change over time
See what factors influence Burger Urge performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger Urge' competitors in the Australia
An analysis of Burger Urge' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger Urge is in the top 1% of brands
Sample of brands in the same percentile
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger Urge is a leading brand, ranking in the top 1% with a percentile of 99. This high percentile indicates a strong market presence and customer preference compared to its peers like The Coffee Club, Crust Pizza, Garam Merica Sydney Original Warteg Nasi Bungkus Australia, Schnitz, Akiba and Murugan Idli.
Customer Satisfaction reflects brand perception and loyalty, directly impacting revenue and growth by understanding customer experience.
Burger Urge boasts a high overall customer satisfaction (CSAT) of 92%, with an 8.9 percentage point increase year-over-year. Queensland leads with 93%, while Victoria lags at 85%, showing regional variations in customer experience. The CSAT dynamic data shows fluctuations between May and July 2025, peaking at 93.89% in July.
Average Check is a key indicator of revenue per transaction, essential for profitability analysis and pricing strategy optimization.
Burger Urge's overall average check is 32.30 AUD, a decrease of 3.2% year-over-year. The Northern Territory has the highest average check at 77.50 AUD. The average check dynamic data shows fluctuations between May and July 2025, peaking at 33.10 AUD in July.
Number of Outlets indicates brand reach and expansion, influencing market share and accessibility to customers across different regions.
Burger Urge has a total of 29 outlets in Australia. Queensland accounts for 20 outlets, followed by New South Wales with 7, and Victoria and Northern Territory each with 1, reflecting the brand's strong presence in Queensland.
Competitor analysis identifies key players and their market share, informing competitive strategies and differentiation efforts.
McDonald's is the top competitor with a cross-visitation rate of 9.35%, followed by KFC at 6.45% and Hungry Jack's Burgers at 6.13%. Guzman y Gomez and Domino's Pizza also show notable cross-visitation rates, indicating potential areas for Burger Urge to enhance its competitive edge.
Traffic Workload reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer service and efficiency.
Burger Urge experiences peak traffic workload between 11 AM and 6 PM, with the highest workload occurring between 12 PM and 1 PM (63.15). Traffic is minimal during the early morning hours, suggesting opportunities for targeted promotions during off-peak times.
Understanding consumer segments enables targeted marketing and product development strategies, improving engagement and ROI.
Women (Affinity Index 104) are over-represented among Burger Urge's customers compared to men (Affinity Index 97). Gen X (Affinity Index 121) and Gen Y (Affinity Index 120) show high affinity, while Gen Z (Affinity Index 40) is under-indexed, indicating an opportunity to increase engagement with younger consumers.
Cafés & Restaurants