Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Australia and how they change over time
See what factors influence McDonald's performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Australia
An analysis of McDonald's' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
McDonald's in Australia holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This demonstrates strong customer preference. Performance peers like KFC and Hungry Jack's Burgers also share a similar range.
Customer satisfaction (CSAT) reflects brand perception and loyalty, crucial for retention and growth. Monitoring changes helps identify service strengths and weaknesses.
McDonald's overall customer satisfaction in Australia is 39%, with a 3 percentage point increase year-over-year. Satisfaction varies by state, with Northern Territory showing the highest (60%) but a decrease, while other states show increases.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchase behavior. Monitoring it helps optimize revenue.
The average check for McDonald's in Australia is 25.1 AUD, a 4.8% increase year-over-year. South Australia has the highest average check at 26.5 AUD. This shows increased spending per customer transaction.
Number of outlets indicates market presence and accessibility. Tracking outlet distribution informs expansion strategy and market coverage effectiveness.
McDonald's has a strong presence in Australia, with 333 outlets in New South Wales, 267 in Victoria, and 235 in Queensland. This distribution highlights key markets for the brand.
Competitor analysis identifies key rivals and customer cross-visitation patterns, informing competitive strategy and market positioning efforts.
McDonald's key competitors in Australia, based on cross-visitation, are KFC (14.49%) and Hungry Jack's Burgers (13.18%). Domino's Pizza and Guzman y Gomez also exhibit smaller cross-visitation.
Traffic workload analysis reveals peak hours and customer flow patterns, enabling optimized staffing and resource allocation for enhanced service efficiency.
McDonald's in Australia experiences peak traffic workload between 10 AM and 6 PM, with the highest at 12 PM (69.64%). This data informs staffing and operational strategies to manage customer flow.
Understanding consumer segments by gender and generation enables targeted marketing, tailored product offerings, and improved customer engagement strategies.
McDonald's consumer base in Australia shows a higher affinity among women (index 80) and men (index 116). Gen X indexes at 107, Gen Y at 98, and Gen Z at 72, showing varied engagement levels across generations.