Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Australia and how they change over time
See what factors influence McDonald's performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Australia
An analysis of McDonald's' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's holds the top 1% position, indicating a leading market presence in Australia's Cafe & Restaurants industry. This high percentile reflects strong customer preference and competitive advantage. Performance peers include Subway, Domino's Pizza, Guzman y Gomez, Hungry Jack's Burgers, Kickin'Inn, and KFC.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's overall CSAT in Australia is 39%, a 1.9 percentage point increase year-over-year. Northern Territory shows the highest CSAT at 56% but a decrease of 11.7pp. Australian Capital Territory shows 43% with an increase of 9.5pp. The CSAT trend shows fluctuations between 37.83% and 40.21% from June to August 2025.
Average check (Avg Check) indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
McDonald's overall average check in Australia is 25.1 AUD, a 4.7% increase year-over-year. Northern Territory has the highest average check at 25.7 AUD. The average check trend shows fluctuations between 24.74 AUD and 25.27 AUD from June to August 2025.
Number of outlets reflects brand reach and market penetration, influencing accessibility and brand visibility.
McDonald's has the highest number of outlets in New South Wales (337), followed by Victoria (270) and Queensland (237). The distribution of outlets across states indicates varying levels of market penetration, with New South Wales having the strongest presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's main competitors in Australia, based on cross-visitation, are KFC (13.79%), Hungry Jack's Burgers (12.93%), Domino's Pizza (4.22%), Guzman y Gomez (4.06%), and Red Rooster (3.17%). This indicates that customers who visit McDonald's also frequently visit these brands.
Traffic workload analysis reveals peak hours and customer flow, enabling efficient staffing and resource allocation.
McDonald's experiences peak traffic workload between 10 AM and 1 PM, with the highest workload at 12 PM (69.30). Traffic gradually increases from 4 AM, peaks around midday, and declines throughout the afternoon and evening, reaching its lowest point in the early morning hours.
Consumer segment analysis informs targeted marketing by understanding demographic preferences and tailoring strategies for engagement.
McDonald's customer base shows a higher affinity towards women (82%) and men (115%). Among generations, Gen X shows an affinity of 106%, Gen Y shows 99%, and Gen Z shows 66%. This suggests that McDonald's appeals more to men and Gen X compared to the average consumer.