Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Australia and how they change over time
See what factors influence McDonald's performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Australia
An analysis of McDonald's' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's holds the top 1% market position in Australia's Cafe & Restaurants industry, indicating a leading market presence. This high percentile reflects strong customer preference and competitive advantage. Performance peers include Subway, Domino's Pizza, Guzman y Gomez, Hungry Jack's Burgers, and Kickin'Inn, all within a similar competitive landscape.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's in Australia sees significant cross-visitation with KFC (14.41%) and Hungry Jack's Burgers (12.78%), indicating these are key competitors. Guzman y Gomez (4.41%), Domino's Pizza (4.09%), and Subway (3.38%) also attract McDonald's customers, but to a lesser extent.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
McDonald's in Australia experiences peak traffic between 11 AM and 1 PM, with the highest workload at 12 PM (69.23). Traffic gradually decreases throughout the afternoon and evening, reaching its lowest point between 2 AM and 4 AM. This data informs staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups for better engagement.
McDonald's in Australia shows a high affinity with women (83%), suggesting they are a significant customer base. Men are over-represented (115%). Gen X is over-represented (119%), while Gen Y (99%) is near average. Gen Z is under-represented (55%), indicating a potential area for targeted marketing efforts.