Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Grill'd performance in the Australia and how they change over time
See what factors influence Grill'd performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Grill'd' competitors in the Australia
An analysis of Grill'd' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Grill'd is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
Grill'd holds a leading market performance with a percentile of 99 in the Cafe & Restaurants industry in Australia. This means Grill'd captures a significant share of customer traffic compared to its peers. Competitors like Zambrero, Red Rooster and San Churro are in the same high-performance range.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand perception. Higher CSAT scores often correlate with repeat business.
Grill'd's overall customer satisfaction is 68%, a slight decrease of 0.8pp year-over-year. Western Australia shows the highest CSAT at 71%, while Queensland has the lowest at 64%. Most states experienced a decrease in CSAT, except Western Australia and Victoria.
Average check indicates how much customers spend per visit. Monitoring this KPI helps understand pricing effectiveness and customer spending habits.
Grill'd's average check is AUD 32.6, up 5.7% year-over-year. Western Australia has the highest average check at AUD 34.3. Overall, the average check has increased over the period, indicating customers are spending more per visit.
Outlet count reflects brand reach and expansion. More outlets can increase brand visibility and market presence across different regions.
Grill'd has the most outlets in Victoria (55), followed by Queensland (42) and New South Wales (38). Tasmania and Northern Territory have the fewest, with only 1 each, showing uneven distribution.
Competitor analysis identifies key rivals for strategic positioning. Knowing who customers also visit informs competitive strategy and differentiation.
Grill'd's top competitors based on cross-visitation are McDonald's (12.01%), KFC (6.81%), and Hungry Jack's Burgers (6.25%). This indicates that customers who visit Grill'd also frequently visit these fast-food chains.
Traffic workload shows peak hours, guiding staffing and marketing efforts. Understanding when customers visit helps optimize resource allocation.
Grill'd experiences peak traffic between 17:00 and 19:00, with a significant workload also during lunch hours (11:00-13:00). Traffic is minimal during early morning hours, indicating the need for efficient staffing during peak times.
Understanding consumer segments helps tailor marketing. Affinity insights inform targeted strategies, improving engagement and brand resonance.
Women demonstrate high affinity (90) compared to the average consumer. Men are overrepresented (108). Gen X shows the highest affinity (157) compared to the average consumer, indicating strong engagement. Gen Y are underrepresented (76).