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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Grill'd performance in the Australia and how they change over time
See what factors influence Grill'd performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Grill'd is ahead of most brands
Sample of brands in the same percentile
An analysis of Grill'd' competitors in the Australia
An analysis of Grill'd' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Grill'd's market performance is at the 72nd percentile, indicating an average/above average market standing. This means Grill'd captures more foot traffic than most competitors in the Cafe & Restaurants industry in Australia. Performance peers in the same percentile range include Red Rooster, Hecho En Mexico, Chatkazz and Zambrero.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Grill'd, based on cross-visitation, are McDonald's (12.27%), KFC (5.99%), Hungry Jack's Burgers (5.56%), Guzman y Gomez (4.62%), and Subway (2.96%). This indicates that customers who visit Grill'd also frequently visit these fast-food chains, highlighting the competitive landscape.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
Grill'd experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest activity around 6:00 PM (62.99%) and 7:00 PM (62.13%). Traffic is minimal during the early morning hours. This data informs staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Grill'd's customer base shows a high affinity towards women (91 index) and men (108 index). Gen X is overrepresented (133 index), while Gen Y (97 index) and Gen Z (38 index) are underrepresented. This suggests that Grill'd appeals more strongly to Gen X compared to younger generations.