Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Grill'd performance in the Australia and how they change over time
See what factors influence Grill'd performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Grill'd' competitors in the Australia
An analysis of Grill'd' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Grill'd is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Grill'd's market performance is at the 71st percentile, indicating an above-average market position in Australia's Cafe & Restaurants industry. This suggests Grill'd outperforms many competitors in attracting customers. Performance peers in the same percentile range include Ho Jiak, Red Rooster, and Hecho En Mexico.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for service improvement.
Grill'd's overall customer satisfaction is 69%, a decrease of 1.2 percentage points year-over-year. Australian Capital Territory shows the highest CSAT at 85% with significant growth, while South Australia and New South Wales show a decrease in CSAT.
Average check reveals how much customers spend per visit, indicating pricing strategy effectiveness and customer spending habits at Grill'd.
The overall average check for Grill'd is 34.1 AUD, a 5.4% increase year-over-year. South Australia has the highest average check at 39.4 AUD. This increase suggests customers are spending more per visit.
Outlet count indicates brand reach and market presence. More outlets can mean greater convenience and brand visibility for Grill'd.
Grill'd has the most outlets in Victoria (56), followed by Queensland (42) and New South Wales (38). This distribution highlights Grill'd's stronger presence in these states compared to others in Australia.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies for Grill'd.
McDonald's is the top competitor with a cross-visitation rate of 10.96%, followed by KFC (6.76%) and Hungry Jack's Burgers (6.12%). This indicates a significant overlap in customer base between Grill'd and these fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand at Grill'd.
Peak traffic workload for Grill'd occurs between 17:00 and 19:00, with the highest workload at 18:00 (60.99%). Traffic is significantly lower during early morning hours, indicating operational hours should align with peak demand.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies for Grill'd.
Women show a 92 affinity index, while Men show a 107 affinity index. Gen X shows a 141 affinity index, Gen Y shows an 88 affinity index, and Gen Z shows a 47 affinity index. Gen X is overrepresented, while Gen Z is underrepresented.