Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hattie B's Hot Chicken performance in the United States and how they change over time
See what factors influence Hattie B's Hot Chicken performance in the United States and how they change over time
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Available by subscription
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Hattie B's Hot Chicken is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Hattie B's Hot Chicken' competitors in the United States
An analysis of Hattie B's Hot Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hattie B's Hot Chicken holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry in the United States. This high percentile indicates a strong brand presence and customer preference compared to its peers. Performance peers include Blake's Lotaburger, The Human Bean, The Melt, Mango Mango Dessert, O'Charley's Restaurant & Bar, and Shiva's Bar and Grill, all positioned in a similar performance range.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repeat business.
Hattie B's Hot Chicken has an overall customer satisfaction of 82%, a decrease of 1.4 percentage points year-over-year. CSAT varies by state, with Alabama leading at 90% (up 4.1pp), followed by Georgia (86%, up 8.7pp), Texas (85%, up 8.1pp), and Tennessee (80%, down 4.9pp). This suggests high but slightly declining customer happiness, with state-specific performance variations needing attention.
Average check indicates customer spending per visit, reflecting menu pricing and customer purchasing habits.
The overall average check for Hattie B's Hot Chicken is $19.10, a decrease of 4.6% year-over-year. Average check varies by state: Alabama leads at $20.80, followed by Tennessee ($19.40), Georgia ($18.30), and Texas ($17.00). This indicates a slight decline in per-customer spending, with geographic variations potentially reflecting pricing or order differences.
Number of outlets indicates brand reach and expansion, reflecting growth and market penetration.
Hattie B's Hot Chicken has a total of 12 outlets in the United States. The distribution by state is as follows: Tennessee has 7 outlets, while Texas and Georgia each have 2, and Alabama has 1. This shows a concentration of outlets in Tennessee, suggesting a regional strength with potential for expansion in other states.
Competitor analysis identifies key players attracting similar customers, informing competitive strategies and market positioning.
The top competitors for Hattie B's Hot Chicken, based on cross-visitation, are McDonald's (7.74%), Chick-fil-A (6.46%), Taco Bell (4.39%), Wendy's (3.83%), and Starbucks (3.59%). This indicates that customers who visit Hattie B's Hot Chicken also frequent these fast-food and cafe chains, implying similar customer preferences or needs.
Traffic workload reveals peak hours, optimizing staffing and resource allocation for maximum efficiency.
Hattie B's Hot Chicken experiences peak traffic between 10 AM and 8 PM, with the highest workload between 12 PM and 2 PM. There is very low traffic between midnight and 6 AM. This highlights the need for optimized staffing and resource allocation during peak hours to manage customer flow effectively.
Understanding consumer segments informs targeted marketing, tailoring offers to specific demographics, and enhancing brand affinity.
Consumer gender mix shows that 73% are women and 125% are men. The values of 73% and 125% DO NOT indicate actual proportions, but instead represent Affinity Index values. The generational mix reveals indexes of Gen X (100), Gen Y (109), and Gen Z (70). Gen X’s index of 100 indicates average affinity, Gen Y shows high affinity, and Gen Z is under-indexed.