Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence The Melt performance in the United States and how they change over time
See what factors influence The Melt performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of The Melt' competitors in the United States
An analysis of The Melt' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Melt is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry, showing brand's share of foot traffic.
The Melt is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This means it outperforms most competitors in foot traffic. Performance peers in similar range include: Blake's Lotaburger, Carnicero Steakhouse, Shiva's Bar and Grill, Hattie B's Hot Chicken, Roots Indian Bistro, The Human Bean.
Customer Satisfaction (CSAT) indicates brand health. A higher CSAT score generally suggests better customer experiences and increased loyalty.
The Melt's overall customer satisfaction is 91%, up 4.9 percentage points year-over-year. In California, CSAT is also 91%. This indicates a strong positive sentiment towards The Melt, with increased satisfaction compared to the previous year.
Average Check reflects customer spending per visit. Tracking it helps understand pricing strategy effectiveness and customer purchasing behavior.
The Melt's overall average check is $20, a decrease of 7.8% year-over-year. In California, the average check is $20.1 USD. Arizona's average check is $18.2 USD. The decrease suggests customers are spending less per visit than the previous year.
Number of Outlets signifies brand reach. A larger number of outlets means wider availability and potential market penetration.
The Melt has 15 outlets in California, 1 in Texas and 1 in Arizona. The majority of its outlets are located in California, indicating its primary market focus.
Identifying competitors reveals the competitive landscape, helping to understand consumer choices and market dynamics.
The top competitors for The Melt, based on cross-visitation, are McDonald's (8.57%), In-N-Out Burger (7.52%), Starbucks (6.92%), Taco Bell (4.66%), and Chick-fil-A (4.06%). This indicates that customers of The Melt also frequent these brands, highlighting potential competitive overlap.
Traffic Workload reveals peak hours. Understanding peak traffic informs staffing and operational decisions for efficiency.
The Melt experiences peak traffic workload between 11 AM and 10 PM, with the highest workload around 7 PM. This data suggests that The Melt's busiest hours are during the afternoon and evening.
Analyzing consumer segments tailors marketing. Understanding demographics focuses messaging for better engagement and ROI.
The Melt's customer base shows a high affinity for women (70%), and overrepresentation of men (128%). Gen X are 92%, Gen Y is 110% and Gen Z is 89%. Gen Y is overrepresented compared to an average. This suggests targeted marketing efforts should consider preferences of those groups.