Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Melt performance in the United States and how they change over time
See what factors influence The Melt performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
The Melt is right in the middle
Sample of brands in the same percentile
An analysis of The Melt' competitors in the United States
An analysis of The Melt' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Melt's market performance is at the 50th percentile, indicating an average market position. This means The Melt's foot traffic is on par with the median within the Cafe & Restaurants industry. Performance peers in the same percentile range include Crust Pizza Co., Cantina Louie, Crafty Crab, The Gulf, Primanti Bros. Restaurant and Bar, and Yak & Yeti Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
The Melt demonstrates high customer satisfaction with an overall CSAT of 91%, a 4.3 percentage point increase year-over-year. This indicates a strong positive perception among customers. In California, the CSAT is also 91%, with a 3.8 percentage point increase, showing consistent satisfaction across its primary market.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The Melt's overall average check is $20.10, a decrease of 8.6% year-over-year. This suggests customers are spending less per visit. In California, the average check is $20.40, while in Arizona, it's $17.40. The absence of growth type indicates no change compared to the previous period.
Outlet count indicates brand reach and growth, influencing market share and accessibility.
The Melt has a total of 19 outlets. California accounts for 16 outlets, indicating its primary market. Arizona has 2 outlets, and Texas has 1. This distribution highlights a strong presence in California with smaller footprints in Arizona and Texas.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
The top competitors for The Melt, based on customer cross-visitation, are McDonald's (8.54%), In-N-Out Burger (8.16%), Starbucks (7.21%), Taco Bell (4.55%), and Chick-fil-A (3.61%). This indicates that customers who visit The Melt also frequently visit these fast-food and cafe chains.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
The Melt experiences peak traffic workload between 11 AM and 10 PM, with the highest workload around 7 PM (63.22%). Traffic is minimal between 3 AM and 9 AM. This data suggests focusing resources and staffing during peak hours to maximize efficiency and customer satisfaction.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
The Melt's customer base shows a higher affinity among women (124 index) compared to men (75 index). Among generations, Gen X (102 index) and Gen Y (102 index) are slightly overrepresented, while Gen Z (92 index) is underrepresented. This suggests marketing should be tailored to appeal to women and older generations.