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Managing Partner, Global Business Development
See what factors influence Hard Rock Cafe performance in the United States and how they change over time
See what factors influence Hard Rock Cafe performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Hard Rock Cafe' competitors in the United States
An analysis of Hard Rock Cafe' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hard Rock Cafe is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Hard Rock Cafe's Market Performance is in the top 1%, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile reflects strong customer preference and competitive advantage. Performance peers, all at the same percentile, include Famous Dave's Bar-B-Que, Moe's Southwest Grill, Pollo Tropical, Rally's, Jack's and bb.q Chicken.
CSAT measures customer happiness. A high score suggests loyalty and positive brand perception, vital for sustained growth and competitive advantage.
Hard Rock Cafe's overall customer satisfaction (CSAT) is 80%, a significant 8.5 percentage points increase year-over-year, showcasing improved customer experiences. Ohio and Guam show the highest CSAT at 93%. The CSAT trended between 78.26 and 82.04 during the reporting period.
Average Check reflects customer spending per visit. Tracking it helps understand revenue trends and adjust pricing or offerings for profitability.
The overall average check for Hard Rock Cafe is $43.00, a 4.1% increase year-over-year, suggesting customers are spending more per visit. Ohio has the highest average check at $50.40. The average check trended between $42.20 and $43.97 during the reporting period.
Outlet count indicates brand reach. Growth signifies expansion, while distribution across regions reveals strategic market penetration efforts.
Hard Rock Cafe has the most outlets in Florida (11), indicating a strong presence in that state. California has 5 outlets, and New York has 4. Distribution spans across 10 states plus District of Columbia, showing focused regional penetration.
Understanding competitors helps refine strategies. Identifying shared customers highlights opportunities to differentiate and capture market share.
Hard Rock Cafe's top competitors based on cross-visitation are McDonald's (12.19%), Chick-fil-A (5.23%), Starbucks (4.75%), The Cheesecake Factory (4.12%) and Taco Bell (4.06%). A substantial percentage of Hard Rock Cafe customers also visit McDonald's, indicating a potential overlap in customer base for quick-service dining.
Traffic patterns inform staffing & promotions. Knowing peak hours allows optimization for customer experience & revenue maximization.
Hard Rock Cafe experiences peak traffic workload between 4 PM and 7 PM, with the highest workload at 6 PM (56.53%). Traffic is significantly lower during early morning hours, suggesting opportunities to optimize operations based on hourly demand.
Consumer insights guide targeted campaigns. Understanding audience demographics enables tailored messaging for maximum impact and ROI.
Hard Rock Cafe's customer base shows a high affinity among women (111 index), suggesting over-representation compared to the average consumer. Gen X also indexes high (132), while Gen Y (82) and Gen Z (80) are under-indexed, showing lower relative affinity.