Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence MISSION BBQ performance in the United States and how they change over time
See what factors influence MISSION BBQ performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of MISSION BBQ' competitors in the United States
An analysis of MISSION BBQ' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
MISSION BBQ is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
MISSION BBQ holds a market performance percentile of 60 in the United States' Cafe & Restaurants industry, indicating an average/above average market standing. This suggests a solid customer base and competitive position relative to peers like Ruby, Skinny Louie, and Summer House, which share a similar percentile.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
MISSION BBQ boasts an overall CSAT of 89%, a 1.7 percentage point increase year-over-year. Connecticut and Wisconsin show the highest CSAT at 95%. Pennsylvania experienced a slight decrease. The CSAT trend remained relatively stable from June to August 2025.
Average check reflects spending per customer, crucial for revenue analysis and pricing strategy optimization to boost profitability.
MISSION BBQ's overall average check is $23.1, a 0.6% increase year-over-year. North Carolina leads with $26.3. The average check saw a slight increase from June to August 2025, indicating a positive trend in customer spending.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential revenue streams across locations.
MISSION BBQ has the highest number of outlets in Florida (30), followed by Virginia (22) and Maryland (21). This distribution highlights key markets for the brand, with Florida representing a significant concentration of its presence.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve competitive positioning.
MISSION BBQ's customers also frequently visit McDonald's (11.79%), Chick-fil-A (7.41%), and Wendy's (5.30%). This cross-visitation data indicates that these brands are MISSION BBQ's main competitors in the Cafe & Restaurants industry.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing customer satisfaction.
MISSION BBQ experiences peak traffic between 11 AM and 7 PM, with the highest workload around 1 PM (67.37%) and 6 PM (66.96%). There is no traffic between 0 AM and 10 AM, and after 9 PM.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for higher engagement.
MISSION BBQ's customer base shows a higher affinity among men (119 index) compared to women (80 index). Gen X shows the highest affinity (130 index), while Gen Y (79 index) and Gen Z (81 index) are under-indexed.