Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Australia and how they change over time
See what factors influence Subway performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Australia
An analysis of Subway' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Subway's market performance is at the 99th percentile, a leading position, placing it in the top 1% of brands in Australia's Cafe & Restaurants industry. This indicates a strong competitive standing and high customer preference compared to peers like Guzman y Gomez, Domino's Pizza, Kickin'Inn, Hungry Jack's Burgers and Betty's Burgers.
Customer satisfaction (CSAT) reflects customers' happiness with a brand, influencing loyalty and repeat business.
Subway's overall customer satisfaction in Australia is 63%, a 4.4 percentage point increase year-over-year. CSAT varies by state: New South Wales shows high satisfaction (77%), while Victoria, Queensland and Western Australia show lower satisfaction (58%, 56% and 56% respectively). Northern Territory shows 50% satisfaction rate.
Average check (transaction value) indicates how much customers spend per visit, crucial for revenue insights and profitability analysis.
Subway's overall average check in Australia is 21.5 AUD, a slight increase of 0.1% year-over-year. Tasmania has the highest average check (22.9 AUD), while Western Australia has the lowest (21.0 AUD). Most of other states have similar average check values.
Outlet count shows brand's reach. More outlets mean easier access for customers, impacting market share and revenue.
Subway has a strong presence in Australia, with 318 outlets in New South Wales, followed by Queensland and Victoria (301 each). Western Australia has 144 outlets, and South Australia has 111. The remaining states have far fewer outlets.
Competitor analysis highlights who your customers also visit, revealing direct rivals and opportunities for differentiation.
Subway's top competitors in Australia, based on cross-visitation, are McDonald's (17.53%), KFC (10.30%), Hungry Jack's Burgers (9.60%), Domino's Pizza (5.39%), and Guzman y Gomez (4.18%). McDonald's shows to be a strong competitor to Subway.
Traffic workload indicates peak hours. Knowing peak activity helps optimize staffing and resource allocation for best service.
Subway experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest activity around noon (60.02). There is significant morning hours activity. Traffic starts to decline in the evening, with very low activity during the night.
Consumer segments help tailor marketing. Knowing demographics allows focused campaigns, boosting engagement and ROI.
Subway's customer base in Australia is primarily women, indexed at 91, showing high affinity, compared to the average. Men indexed at 107, slightly overrepresented. Gen Y and Gen Z segments are overrepresented (109 and 115 respectively), while Gen X is underrepresented (70), indicating an interest to these groups.