Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Australia and how they change over time
See what factors influence Subway performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Australia
An analysis of Subway' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Subway is in the top 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance is at the 82nd percentile, indicating an above-average market standing. This means Subway outperforms many competitors in attracting customers. Performance peers include Volcanos Steakhouse, Oporto, and El Jannah Chicken.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
Subway's overall CSAT is 59%, a slight increase of 0.2pp year-over-year. New South Wales shows the highest CSAT at 66%, while Queensland has a lower CSAT at 56%. This indicates varying customer experiences across different states.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Subway is 23.1 AUD, a 5.4% increase year-over-year. Victoria has the highest average check at 25 AUD. This suggests customers are spending slightly more per visit compared to last year.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Subway has 322 outlets in New South Wales, the highest number in Australia. Northern Territory has the fewest with 11 outlets. This distribution reflects Subway's strategic focus on densely populated regions.
Identifying key competitors helps refine strategies and understand the competitive landscape.
McDonald's is the top competitor with a cross-visitation rate of 18.03%, followed by KFC at 11.86%. This indicates a significant overlap in customer base between Subway and these fast-food chains.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation.
Subway experiences peak traffic between 12:00 PM and 1:00 PM (hod 12 and 13), with the highest workload at 60.19. Traffic is lowest in the early morning hours. This data informs staffing and promotional strategies.
Understanding consumer segments enables targeted marketing and product development.
Women are under-indexed (91) compared to the average consumer, while men are over-indexed (108). Gen Z shows high affinity (120), while Gen X is under-indexed (77). This suggests targeted marketing towards Gen Z and understanding the preferences of male consumers.