Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Hut performance in the Guatemala and how they change over time
See what factors influence Pizza Hut performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the Guatemala
An analysis of Pizza Hut' competitors in the Guatemala
In Cafés & Restaurants
·Jul – Sep 25
Pizza Hut is in the top 8% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut's market performance is at the 92nd percentile, indicating a leading position in Guatemala's cafe & restaurant industry. This signifies a strong market presence and high customer preference compared to competitors like San Martín and Pollo Campero.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Pizza Hut's overall CSAT is 85%, a significant 19.2 percentage point increase year-over-year. Guatemala Department shows the highest CSAT at 89%, while Petén has a notably low CSAT of 8%. This suggests strong customer satisfaction overall, with regional variations needing attention.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization. Monitoring trends helps tailor offerings and promotions.
The overall average check for Pizza Hut is not available. Guatemala Department has an average check of 122.5 GTQ, while Quetzaltenango has 85.5 GTQ. The average check has fluctuated between 119.58 GTQ and 129.65 GTQ during the reporting period.
Outlet count indicates market reach and expansion strategy. Tracking distribution helps assess brand accessibility and growth potential in different regions.
Pizza Hut has 61 outlets in Guatemala. The Guatemala Department has the highest number of outlets (43), indicating a strong presence in that region. Other regions have significantly fewer outlets, suggesting potential for expansion.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and market positioning.
McDonald's is the top competitor with a 32.90% cross-visitation rate, followed by Pollo Campero (22.94%) and San Martín (19.05%). This indicates a significant overlap in customer base, suggesting these brands are frequently considered alternatives to Pizza Hut.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Pizza Hut's traffic workload peaks between 12:00 PM and 7:00 PM, with the highest traffic around 2:00 PM. Traffic is minimal during the night and early morning hours. This data helps optimize staffing and resource allocation during peak times.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Women show a slightly higher affinity (103) than men (98) for Pizza Hut. Gen X has a high affinity (153), while Gen Y shows a lower affinity (78). This suggests that Pizza Hut resonates more strongly with Gen X consumers.