Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the Guatemala and how they change over time
See what factors influence Pizza Hut performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the Guatemala
An analysis of Pizza Hut' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance percentile reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Pizza Hut holds a leading market performance in Guatemala, with a percentile of 99. This indicates a high degree of customer preference. Performance peers include Pollo Campero, San Martín, McDonald's, Burger King and Little Caesars Pizza.
Customer Satisfaction (CSAT) reflects brand perception. Tracking overall and location-specific CSAT identifies areas for improvement and strengths.
Pizza Hut's overall CSAT in Guatemala is 85%, up by 22.7 percentage points year-over-year, signalling improved customer sentiment. CSAT varies by location; Guatemala Department and Quetzaltenango both rate 89% while Petén shows significantly lower satisfaction at 13%.
Average check indicates customer spending per visit, impacting revenue. Monitoring trends helps optimize pricing and promotions for higher profitability.
Pizza Hut's average check in Guatemala is 135.9 GTQ, an increase of 10.6% year-over-year. Jutiapa records the highest average check at 200 GTQ. The average check shows fluctuations between May and July 2025.
Outlet count reflects market presence. Tracking distribution across regions informs expansion strategies and assesses market coverage effectiveness.
Pizza Hut operates 64 outlets in Guatemala. The majority, 42, are located in Guatemala Department. Quetzaltenango and Escuintla each have 4 outlets. This distribution highlights the brand's coverage across the country.
Cross-visitation reveals brand affinity and market competition. Knowing competitors visited by your customers informs marketing and retention strategies.
Pizza Hut customers in Guatemala also frequently visit McDonald's (34.11%), Pollo Campero (27.42%), San Martín (20.40%), Burger King (15.38%), and Little Caesars Pizza (12.71%). This indicates shared customer preferences.
Traffic workload shows peak operational times. Understanding hourly traffic patterns enables efficient staffing and resource allocation to meet demand.
Pizza Hut's peak traffic in Guatemala occurs between 12:00 PM and 7:00 PM, reaching its highest point at 2:00 PM with a workload of 58.78. Traffic is minimal between midnight and 6:00 AM.
Understanding consumer segments by gender and generation allows targeted marketing and tailored experiences, improving engagement and brand affinity.
Pizza Hut in Guatemala shows high affinity with men (116 index) and women (67 index). Gen X (104 index) and Gen Y (111 index) also show elevated engagement, indicating a strong resonance with these demographic groups.