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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Chuck E. Cheese performance in the United States and how they change over time
See what factors influence Chuck E. Cheese performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Chuck E. Cheese' competitors in the United States
An analysis of Chuck E. Cheese' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chuck E. Cheese is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chuck E. Cheese holds a leading position at the 99th percentile. This indicates a strong market presence compared to peers like Kona Grill, Del Taco, Huddle House, Mister O1 Pizza, Talkin'Tacos and Portillo's, demonstrating high customer preference.
Customer satisfaction (CSAT) is crucial for understanding customer loyalty and identifying areas for service improvement to foster repeat business.
Overall CSAT for Chuck E. Cheese is 64%, a 4.5pp decrease year-over-year. Puerto Rico shows the highest CSAT at 100% with 17.6pp increase. States like Alaska and Hawaii are also high. There is a decrease in CSAT over the last year.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and potential revenue optimization opportunities.
The overall average check is $39.5, a slight increase of 0.2% year-over-year. Nevada has the highest average check ($60.4 USD). Average check sizes remain relatively stable over the observed period.
Outlet count reflects brand reach and market penetration, directly impacting customer accessibility and potential revenue streams.
Chuck E. Cheese has 75 outlets in California and 62 in Texas. Florida has 31, New York 21 and Illinois has 19. The number of outlets varies significantly by state, indicating different market strategies.
Identifying key competitors helps understand the competitive landscape and refine strategies to maintain or improve market position.
McDonald's is the top competitor with 20.99% cross-visitation. Chick-fil-A, Wendy's, Taco Bell, and Burger King also exhibit notable cross-visitation, suggesting shared customer bases.
Traffic workload by hour helps optimize staffing and resource allocation to match customer demand and improve operational efficiency.
Traffic peaks between 10 AM and 8 PM, with the highest workload at 50.77% at 5 PM (hod 17). There is virtually no traffic between 10 PM and 9 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies by understanding affinity insights.
Women are over-represented (affinity index 110), while Men are under-represented (affinity index 91). Gen Y (affinity index 105) is over-represented. Gen X and Gen Z are under-represented with affinity indexes of 87 and 96 respectively.