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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Chopstix performance in the United Kingdom and how they change over time
See what factors influence Chopstix performance in the United Kingdom and how they change over time
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Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chopstix' competitors in the United Kingdom
An analysis of Chopstix' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Chopstix is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Chopstix holds a leading position with a market performance percentile of 99 in the UK's Cafe & Restaurants industry. This places Chopstix in the top 1% of brands, indicating strong customer preference. Peers in the same leading percentile range are Costa Coffee, Nando's, Domino's Pizza, Pepe's, Rosa's Thai and Pizza Express.
Customer Satisfaction (CSAT) reflects customer contentment, impacting loyalty, repurchase rates, and positive word-of-mouth referrals.
Chopstix demonstrates strong customer satisfaction in the UK, with an overall CSAT of 92%, a 0.5 percentage point increase year-over-year. CSAT varies by region: Wales leads at 95%, followed by England at 91%, while Scotland shows a slight decrease to 91%.
Average Check reflects per-customer spending, crucial for revenue insights, pricing optimization, and understanding customer purchasing behavior.
Chopstix's average check is GBP 13.5, marking a 12.2% increase year-over-year. Wales has the highest average check at GBP 14.2, followed by England at GBP 13.4, and Scotland at GBP 12.1. This indicates increased spending per customer visit.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategy and differentiation efforts.
McDonald's (6.47%) and KFC (5.73%) are the top competitors with the highest cross-visitation from Chopstix customers. Other competitors include Popeyes Louisiana Chicken (3.02%), JD Wetherspoon (2.53%), and Burger King (2.46%).
Consumer segment analysis enables targeted marketing, tailoring strategies to resonate with specific demographic groups.
Chopstix exhibits high affinity with women (107 index) and Gen Y (124 index), with an especially strong affinity among Gen Z consumers (185 index). Conversely, the brand shows lower affinity with men (95 index) and Gen X (50 index).