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See what factors influence Domino's Pizza performance in the United Kingdom and how they change over time
See what factors influence Domino's Pizza performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the United Kingdom
An analysis of Domino's Pizza' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, customer preference, and competitive standing within the Cafe & Restaurants industry.
Domino's Pizza holds a leading market position with a 99th percentile, indicating strong customer preference. Performance peers include Nando's, Pizza Express, Chopstix, Farmhouse Inns, Costa Coffee and Subway.
CSAT measures customer happiness, reflecting service quality and brand perception, influencing loyalty and business growth.
Domino's Pizza shows strong customer satisfaction in the UK, with an overall CSAT of 77%, a 3 percentage point increase year-over-year. Northern Ireland shows the highest CSAT at 81%, while Wales recorded the lowest at 71%. CSAT has varied between 67.63% and 80.00% during the reporting period.
Average check reflects customer spending habits and pricing strategy effectiveness, impacting revenue and profitability.
The average check for Domino's Pizza in the UK is £20.60, a 3.1% decrease year-over-year. Scotland has the highest average check at £21.80, while Northern Ireland shows the lowest at £17.50. The average check varied between £20.21 and £21.06 during the reporting period.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and brand accessibility.
Domino's Pizza has approximately 1000 outlets in England. Scotland has 109 outlets. Wales has 70 outlets, and Northern Ireland has 46 outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Top competitors for Domino's Pizza based on cross-visitation are McDonald's (16.03%), KFC (7.42%), JD Wetherspoon (4.91%), Costa Coffee (3.85%), and Burger King (3.69%).
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Peak traffic workload for Domino's Pizza occurs between 11:00 AM and 10:00 PM, with the highest traffic around 6:00 PM. Traffic is minimal between midnight and 10:00 AM.
Consumer insights inform targeted marketing, enhancing relevance and engagement to maximize campaign effectiveness.
Domino's Pizza consumers show high affinity towards men (118) and Gen Y (120), indicating these segments are overrepresented in their customer base. Women (75), Gen X (80) and Gen Z (99) show lower affinity.